lamoda has integrated Pull&Bear and Oysho to its marketplace

Russia based online retailer lamoda has incorporated  Pull&Bear and Oysho collections to its marketplace for the first time.

Pull&Bear and Oysho brands on lamoda will give people the opportunity to get a fitting service without prepayment in any location where lamoda logistics, LM Express deliver purchases as well as, in the regions with no Pull&Bear and Oysho brick-and-mortar stores.

“Everyone in the global retail market knows how carefully Inditex approaches the choice of partners. lamoda customers will have an opportunity to purchase Oysho and Pull&Bear clothing and accessories from today. We are pleased that such an experienced, innovative and demanding company chose some of our B2B services two years ago and makes a new step to further strengthen our business relationship,” – says Florian Jansen, CEO and co-founder of lamoda.

Pull&Bear and Oysho will join the lamoda marketplace, which was launched in 2015.


Pull&Bear was founded in 1991 with a clear international vocation, aimed at dressing young people committed to their environment who wish to avoid stereotypes. For them, Pull&Bear takes the latest international trends, mixes them with street style influences and fashion clubs, and re-interprets them in a unique style, transforming them into comfortable, easy to wear garments.

Pull&Bear has evolved alongside its clients, and is always up to date with new technologies, social movements and the latest artistic or musical trends. Pull&Bear currently runs over 975 stores worldwide and reaches 76 markets.

Oysho was created in 2001 as a new women’s lingerie brand. Its collections are carefully selected, offering design and trend, but without forgetting the importance of quality and comfort in its garments.

Aside from its lingerie line, Oysho has also incorporated new product categories over the years, complementing its brand concept: gymwear, sleepwear, beachwear, accessories and footwear collections. Oysho has presence in 54 countries, reaching 667 stores worldwide.

Pull&Bear and Oysho operates 87 and 67 stores in Russia, respectively, fully integrated with their online platforms.

Inditex is one of the world’s largest retailers, with eight fashion brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) and 7.422 stores in 96 markets, with fully integrated online sales in 49 of those markets.



lamoda is a fashion tech retail platform and lifestyle goods store. The company’s goals are to provide customers with original and hi-quality fashion pieces despite their income and location and to be a personal assistant for fashion, beauty and lifestyle.

lamoda’s story started in 2011 with an online store launch. Since then, the company has developed machine learning technologies, created its logistics provider, LM Express with delivery in 150 cities in Russia, and now offers a marketplace service for brands and partners.

The lamoda app, with more than ten million installations on mobile devices, is a leader in its category in Russia and provides more than 60% of all company purchases. A unique monthly audience of lamoda services is more than eleven million visitors.

The company employs about 5,000 people. lamoda’s rich brand portfolio is made up of almost 3,000 local and international brands and continues to grow.