Lamoda changes logo to keep everyone at home

Moscow – Lamoda has temporarily changed its logo on it’s e-commerce website, urging customers to take care of themselves and stay at home.

Along with the logo chnage, Lamoda has also launched a special landing page, which contains information about the measures that the company is taking to help ensure the safety and comfort of its customers and employees. Among them is the contactless delivery option available in Russia, Kazakhstan and Ukraine. For this delivery method, options are available with a try-on at delivery (sales representative waits 15 minutes outside the door) and without. In addition, Lamoda has strengthened the precautionary measures in its warehouse: the premises are disinfected daily, and all employees work in disposable masks and gloves, and their health is monitored by a doctor. Also, more than 2,000 employees have switched to working from home, including all 900 call centre employees.

Further emphasizing the importance of self-isolation, Lamoda is also offering customers to shop without leaving their home, even with old prices for products from new collections.

Lamoda has also launched an online space to help keep customers entertained at home: including live broadcasts with bloggers and interesting articles on the website.

Julia Nikitina, Chief Digital Officer at Lamoda said: “We understand that staying at home now is not only taking care of ourselves, but also of those around us. By changing the logo, we decided to catch our customers’ attention and recall the importance of the current security measures. And at Lamoda, we will play our part in making your stay at home more enjoyable.”

Earlier in March 2019, for the first time in seven years, the company conducted a large-scale rebranding with a logo change, and the Pike design bureau worked on it together with the Lamoda team. In October last year, Lamoda changed it for one day to a version manually written by children with cerebral palsy, as part of Dobroshift, a large-scale charity flash mob.


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About Lamoda: 

Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.
GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.

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