Lamoda announces leadership transition

Lamoda, part of Global Fashion Group (GFG) and the leading online platform for fashion and lifestyle in Russia and CIS, announces a leadership transition.

Florian Jansen, CEO and co-founder of Lamoda, has taken the decision to step down after 9 years with the company, to pursue a new opportunity outside of the fashion ecommerce sector. A process is underway to appoint a new CEO, to lead the business into the next phase of development.

Christoph Barchewitz, Co-CEO of GFG, will oversee the transition and work even more closely with Lamoda’s management board and broader leadership team during this time. Christoph has worked extensively with Lamoda since 2014 as a GFG Board Director, and since 2018 as Co-CEO of GFG.

Christoph Barchewitz, Co-CEO of Global Fashion Group said: “Lamoda has developed from a start-up in 2011 into a sophisticated and sizable business uniquely combining technology, fashion and operational expertise to serve over 3 million active customers. It is very well positioned for the next chapter of its development. We thank Florian for his contributions over the years and wish him well for his future endeavors.”

Florian Jansen, former Lamoda CEO, added: “It has been an honor to lead such an incredible and talented team for the last 9 years and build the company together into the successful business that it is today. I look forward to seeing it continue to grow on its journey as the leading online fashion and lifestyle destination in Russia and CIS.”


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About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.
GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.

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About Lamoda

Lamoda was established in 2011 as an online store. Now it is the leading online sale platform for fashion and lifestyle products in Russia and the CIS. More than 6 million products from 3 thousand international and local brands are represented on the platform. 7K+ employees work across the organisation, including central Lamoda Home Moscow office, Minsk, Kyiv and Almaty offices, cutting-edge automated fulfilment center in Bykovo, large-scale last mile delivery network, technology hub and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. The mission of the company is to develop convenient, technological services, provide users with good-looking, high-quality products, explain fashion trends, and demonstrate manifestation of the trends in real-life situations. A part of stock-listed Global Fashion Group since 2014.

Media contact: [email protected]