Jere Calmes joins Lamoda as CEO

Moscow: Global Fashion Group (GFG), the leading online destination for fashion and lifestyle in growth markets, today announces the appointment of Jere Calmes as Chief Executive Officer of Lamoda, GFG’s online platform in Russia and the CIS. Jere will commence his new role with immediate effect.

Jere is an experienced CEO with 25 years of leadership across diverse sectors. He has a strong track record of delivering results in the retail, telecommunications and wholesale industries, with a focus on emerging markets and in particular, Russia. Having served as an advisor to GFG in Russia and the CIS since 2016, Jere is familiar with the business and the significant opportunities ahead.

Jere was most recently CEO of METRO Cash & Carry Russia, the Russian division of a multinational wholesale chain that operates membership-only warehouse clubs. During his tenure, he initiated a structural transformation of the local operations, which included rolling out over 1,000 franchise stores and significantly accelerating the e-commerce business. Prior to this Jere was the CEO of Tele2 Russia where he built the business into one of the most competitive and fastest-growing operations in the country. He has held senior leadership roles at Fast Lane Ventures, an early stage investment fund focused on Internet businesses in Russia, at Pharmacy Chain 36.6, a retail pharmacy operator as well as, at Vimpelcom, one of the largest integrated telecommunications operators in Russia and the CIS.

As part of the leadership transition, Lamoda also welcomes new internal appointments in the areas of fulfillment, delivery and finance to its executive team. These new appointments each bring a different set of expertise and strong sense of leadership to Lamoda’s established and diverse executive team, which will ensure it continues to combine fashion retail, operational, technology and data analytics capabilities to create an inspiring and seamless shopping experience for millions of customers in Russia and the CIS.

Christoph Barchewitz, Co-CEO of Global Fashion Group said: “I am delighted to welcome Jere as our new CEO of Lamoda. His strong track record in growth markets of leading sizable consumer-facing operations to drive positive change, make him an ideal fit for Lamoda, the largest of our four regional businesses. I am confident that with Jere’s leadership the new Lamoda executive team is one of the strongest teams in Russian ecommerce and I look forward to working with them.”

Jere Calmes, Lamoda CEO, added: “As the leading online platform for fashion and lifestyle in Russia and the CIS with more than 3 million active customers, Lamoda is strongly positioned to build upon the accelerating demand for e-commerce consumption. It’s both an honor and a privilege to join such a successful team.”



Media contacts:

Lamoda: [email protected]

About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.
GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.

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About Lamoda
Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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