Lamoda Launches Mothercare on Marketplace

Moscow: Lamoda, the leading online fashion & lifestyle destination in Russia and the CIS has launched the British brand, Mothercare. Form today, under the children’s category on the Lamoda platform, Mothercare clothes and shoes are available for children from 0- 10 years.

The Mothercare assortment on Lamoda includes 160 items of children’s clothing  including,bodysuits, t-shirts, trousers, dresses, overalls, outerwear and much more. In total, over 650 global and Russian brands as well as, 47,000 SKUs of children’s products in the categories of clothes, shoes, accessories, toys, hygiene and personal care are available on Lamoda children’s category, which  Lamoda plans to expand further, in partnership with Mothercare.

Alexandra Artyushkina, Chief Commercial Officer, Lamoda said: “Lamoda continues to expand its range across all categories: women’s clothing, perfumes and cosmetics, sports, household products, and, of course, children’s products, including toys. This spring, the portfolio of children’s premium brands at Lamoda was replenished with the brands Dsquared, No. 21, Marni, Byblos, Miss Blumarine, Boss. The partnership with Mothercare is a long-awaited step for us. Now parents will be able to shop on one site, not only for themselves, but for the whole family at the same time, with access to a wide seduction of products – with the possibility of trying before buying and, most importantly, fast and free delivery.”

Diana Karaseva, Head of Marketing, Mothercare added: “”Mothercare stands together with parents in such an amazing, serious, joyful, beautiful, hard, but gratifying mission. And we are very pleased that through the long-awaited cooperation with Lamoda our brand will become available to even more parents.”




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About Lamoda:
Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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About Global Fashion Group:
Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.
GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.

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About Mothercare:

Mothercare was founded in 1961 in the UK. Today, the Mothercare brand is represented in more than 1,200 stores in 53 countries. The first Mothercare store in Russia opened its doors in 1994 in Moscow. Now, Mothercare already has 57 branded stores in Moscow and Moscow Region, and 118 throughout Russia.

Media contact: Elena Melnikova – [email protected]