Lamoda launches VkusVilla products

Moscow: Lamoda, part of  Global Fashion Group (GFG) and the leading online destination for fashion and lifestyle in Russia and the CIS, has added popular products from the VkusVill chain of stores to its catalogue.

As part of its ‘Ladoma’ campaign, Lamoda continues to expand its range with relevant products, so that during the period of self-isolation, customers can order everything they need from one platform. Currently there are over 100 products from VkusVilla on Lamoda, including cosmetics (shower gels, masks, shampoos, patches and much more), household goods and groceries.

Alexandra Artyushkina, Chief Commercial Officer, Lamoda said:  “As a fashion and lifestyle platform firs and foremost, we strive to support our customers in this difficult period and make online shopping even more convenient. So customers can now order household goods, reusable masks, and products with a long shelf life as well as fashion and lifestyle essentials. We are pleased to partner  VkusVill, whose products are of high quality and have won the sympathy of many buyers.”

Larisa Romanovskaya, Manager of the e-commerce chain of VkusVill stores added: “We are always happy to try new sales channels and find points of intersection with completely different partners. We have accumulated vast expertise and experience in product delivery through various partnerships. According to the assortment, we always adapt quickly to the different audiences and we will definitely expand it at the request of customers.”

The delivery of VkusVill products is carried out throughout Russia and contactless delivery is available through Lamoda’s own courier service.




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About Lamoda
Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.
GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.

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About VkusVill

VkusVill is a chain of health food stores and the brand of the same name. It was founded in Moscow in 2012 by the entrepreneur Andrei Krivenko, previously working under the brand name, “Hut.” The company has about 1,300 stores in major Russian cities. Since 2019, own delivery of products has been operating in Moscow, Moscow Region, St. Petersburg and Kazan. The VkusVill chain of stores sells 90% of products under its own private label and has developed its own unique logistics and quality control system. The team has gained enormous expertise in working with products with a short shelf life and the company  has a unique loyalty system. The structure of the company includes: retail stores, vending companies, VkusVill micromarkets, VkusVillAis chain of frozen food stores and other projects.  In 2020, VkusVill became the first company in Russia to receive the International Financial Times Arcelor Mittal Award for courage in business, The Boldness Awards.