Moscow: Lamoda, the leading online fashion and lifestyle destination in Russia and the CIS, becomes the first online retailer in the region for the cosmetics brand, The Body Shop. Until now, The Body Shop products could only be purchased in official offline stores and on the brand’s website.
From June, Lamoda presents more than 100 product names from The Body Shop in the beauty and self-care category: legendary body Butters, shower gels, scrubs, yoghurts with hyaluronic acid, face-care products, and much more from the most popular brand series: Spa of the World ™ , “Shea”, “Aloe”, “Mango”, “Tea tree”, Drops of Youth series with plant stem cells, Oils of Life series with natural nourishing oils, and others. In mid-summer, The Body Shop range on Lamoda will be supplemented with new summer products and limited collections for the body including, “Cool Cucumber “and “Bold Lemon”.
In total, the beauty and self-care category on Lamoda now contains more than 400 brands and 17,000 different products.
Alexandra Artyushkina, Chief Commercial Officer at Lamoda said: “We see that Lamoda’s current and new customers, are now actively interested in products for beauty and self-care. During the COVID-19 lockdown , the demand for cosmetics and perfumes among new customers in particular, doubled. We are constantly expanding our range in this category, including exclusive partnerships. We are proud of all the brands presented in this category, and we are really happy to have the legendary body and face products from The Body Shop.”
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Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.
For more information visit www.lamoda.ru
About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.
GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.
For more information visit www.global-fashion-group.com
About The Body Shop:
The world-famous ethical brand The Body Shop was founded by Anita Roddick in 1976 in the UK. The company produces face and body care products, decorative cosmetics and perfumes using nourishing oils and plant extracts purchased in different parts of the world under the “Fair trade”program. The Body Shop was the first brand in the beauty industry to offer a new business philosophy, according to which commercial success must go hand in hand with active social activities and environmental conservation. Today the retail chain The Body Shop covers more than 3,000 stores in 72 countries around the world.
For more information, please contact: Irina Myznikova, Brand Marketing Manager +7 (926) 530 66 29.