Moscow: Lamoda, the leading online fashion & lifestyle destination in the CIS, and the largest aggregators of charity projects “Dobro” and “Need help” , have together launched a new category, “I Want to help” on the Lamoda platform.

The new category includes T-shirts, hoodies, shopping bags, mugs and a range of other products from charitable funds. All information about the project is presented on the Lamoda landing page, or via a separate “I Want to help” tab on the site and in the app. All profits from the sales of products in this new category will go to the fund that provided the product.

“The COVID-19 pandemic pushed us to launch the “I Want to help” category. It’s always important to unite and help one another, but especially in difficult times such as these. By purchasing products from charitable foundations, our customers can not only purchase items with excellent design, but also express their solidarity with charitable organizations. Funds, in turn, receive additional financial support and can devote more time to their work, because Lamoda takes all the care associated with the sale and storage of goods. It’s very important for us that all funds presented on Lamoda are proven and reliable – our partners are responsible for this – ” Dobro “and “Need help ” – says Oksana Kostiv, Corporate & Social Responsibility Manager at Lamoda.

Only those charitable foundations that have been able to prove their effectiveness, transparency and reputation are participating in the project. They are already represented on the “Dobro” and “Need help” platforms, and have been verified by lawyers, security, financial control and compliance at Lamoda. Special terms of cooperation have been developed for funds, and Lamoda also consults with funds to facilitate their access to the e-Commerce market.

“Participation in charity is not a special mission, but a completely normal activity. We hope that with the launch of this new project on Lamoda, good deeds will become a pleasant addition to shopping, and the number of people who help solve social problems easily through technology, will increase. In addition, the project will help non-profit organizations to become more stable and find new supporters” – adds Alexandra Babkina, Head of the Dobro Project”.

“It’s not an exaggeration to say that the “I Want to help” project is a breakthrough in the sale of goods for non-profit organizations. Thanks to the partnership with Lamoda and the use of the online platform infrastructure, funds have new channels of implementation to help them become more sustainable. This means that more people will eventually be able to get help. We are glad to partner with that Lamoda on this project as one of the first verified organizations together with Dobro It’s great that such an initiative exists, and it has opened up new opportunities for the charity sector to develop even further,” says Sofia Zhukova, Director of Fundraising at the Need help Foundation.

Currently, there are products from the Leukemia Foundation under the brand “”, Code of Good (created by Group) as well as, “Need help” and “Such things” funds – together there are more than 60 product SKUs in total. In the near future, Lamoda expects to add even more products from other charitable organizations. Lamoda also plans to add new product categories that meet the customer’s demand for conscious consumption.


About Lamoda
Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

For more information visit


Dobro  is a service for smart and honest charity created in Group. The service helps users easily participate in charity projects across Russia and makes charity easier and more accessible. A convenient search system allows you to quickly find projects of 187 verified funds, which publish financial reports at the end of each project. Users can also quickly find organizations that can help their relatives or friends using the MAYAK service, or dedicate their event to charity on the Good day service.

About Need for Help

The Need for help Foundation is one of the largest charitable organizations in Russia. The Foundation’s goal is to develop systemic charity in Russia and change society’s attitude to solving social problems. The Foundation creates infrastructure for more than 200 charitable organizations across Russia: it supports them financially, provides them with knowledge and technology. It also fights stereotypes, publishes its own media and launches multimedia projects aimed at changing people’s worldview. After all, no amount of money can solve the problem until it is spoken out and rethought by society.


For more information, please contact:

Lamoda public relations Department – [email protected], Welcome – [email protected], “Need help” – [email protected]