Lamoda Introduces Eco-Friendly Nike Air Sneakers

Lamoda has introduced eco-friendly, Nike Air VaporMax 2020 Flyknit sneakers made by the principles of cyclical design

Moscow: Lamoda, the leading online fashion & lifestyle destination Russia and the CIS introduces Nike Air Vapor Max 2020 Flyknit sneakers on its platform, which consist of at least 50% recycled materials. The launch is part of Lamoda’s ongoing focus to offer more eco-friendly products on its platform.


Nike is actively promoting a program to create shoes with a cyclical design. This summer, in support of their initiatives, Nike presented one of its most eco — friendly sneaker models to date on Lamoda – Air VaporMax 2020 Flyknit, which has a number of advantages over earlier models. The body of the sneaker is made of Flyknit fabric, which is 67% recycled industrial waste: old textiles and plastic bottles. The sole is made of recycled rubber, and the decorative inserts and tongue are made of environmentally friendly foam. To make it easy to take off and put on  FlyEase technology is used, which allows customers to tighten and loosen the lacing with one hand.


The Nike Air VaporMax 2020 Flyknit is available for purchase on Lamoda from August 31, 2020.


Lamoda has long supported brand initiatives related to sustainable development and conducts independent projects in the field of environmental protection and charity. For example, it partners with the Second breath Foundation to collect unwanted clothing for recycling and charities at Lamoda pick-up points in Moscow, and offers customers products from charitable foundations in a special catalogue section “I Want to help”.



For more information, please contact:

Lamoda public relations Department – [email protected],


About Lamoda
Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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About Global Fashion Group 
Global Fashion Group (GFG) is the leading fashion and lifestyle retail destination in LatAm, CIS, ANZ and SEA. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: dafiti, lamoda, THE ICONIC and ZALORA. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered over 34.6 million orders to 13.1 million Active Customers. (ISIN: LU2010095458.)