Lamoda strengthens beauty category

M·A·C bestsellers are now available on the Lamoda platform

Moscow: Lamoda, the leading online fashion & lifestyle destination in Russia & the CIS today launches professional cosmetics brand, M·A·C on its platform, including the product range supported by  M·A·C ‘s new face, pop singer Zivert, who is collaborating with M·A·C as part of the ‘Lovers Gonna Love’ campaign.

M·A·C cosmetics are designed for all ages, races and genders. The brand sets fashion trends by collaborating with talented representatives of pop culture, art and fashion who share the brand’s values, including diversity and individuality.

Lamoda is a leading online marketplace for selling fashion and lifestyle products – and from today it offers a wide range of M·A·C makeup products: from foundations and blush, to matte, pearl and liquid lipsticks, concealers, powders and brushes, as well as eyeliners, mascara, eye-shadows, eyebrow pencils and gels. In addition, the “Zivert Choice” now also features on the Lamoda platform, showcasing the singer’s favourite products: mascara, lipstick and eye shadow, which can be used to create an infinite number of images – just like Zivert does. For example, brights for a party, neutral for everyday life, or romantic for a date.

Products of the M·A·C brand, which became part of Estée Lauder Companies in 1994, are represented in more than 90 countries. Staying true to its principles, the company creates new product categories, produces revolutionary products and presents more than 50 limited collections per year. The brand’s target audience is both ordinary consumers and professional makeup artists. Social responsibility occupies a special place in the M·A·C value system. That is why the main initiatives of the brand were the line of lip products VIVA GLAM and the M·A·C Fund to fight AIDS.

All products of the brand can be found here.




About Lamoda
Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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About Global Fashion Group 
Global Fashion Group (GFG) is the leading fashion and lifestyle retail destination in LatAm, CIS, ANZ and SEA. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: dafiti, lamoda, THE ICONIC and ZALORA. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered over 34.6 million orders to 13.1 million Active Customers. (ISIN: LU2010095458.)