LAMODA USES ITS PLATFORM TO HELP RAISE AWARENESS FOR CAUSES

Moscow: This October, Lamoda, the leading online fashion and lifestyle destination in Russia and the CIS, is using its platform to raise awareness for two important causes; autism and cerebral palsy. 

Lamoda has collaborated with the Russia Museum and Russia’s most prominent support centre for people with autism, Anton’s Right Here Centre, to launch a limited edition collection of t-shirts and bags.  The collaboration incorporates artwork painted by students from the Anton Centre, inspired by paintings from the Russian Museum such as “Red Cavalry” by Kazimir Malevich and “Heavenly Battle” by Nicholas Roerich.  The collection is available exclusively at Lamoda here and all sale proceeds will go to the Anton’s Right Here Centre.  

Lamoda has also collaborated again this year with Dobroshrift, a project to assist children with cerebral palsy. Lamoda has launched branded merchandise and rebranded Lamoda’s logo across channels in order to raise awareness and funds. All profits will be donated to the Angel Foundation to support rehabilitation programmes and other resources for children with cerebral palsy.  

The collection is available online at https://www.lamoda.ru/lp/dobroshrift/ 

 

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About Lamoda

Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

For more information visit www.lamoda.ru

About Global Fashion Group 

Global Fashion Group (GFG) is the leading fashion and lifestyle retail destination in LatAm, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 30 June 2020, GFG delivered over 36.8 million orders to 14.6 million Active Customers. (ISIN: LU2010095458.)

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