Lamoda launches Levi’s® : new ecological collection

Moscow: Lamoda, the leading online fashion & lifestyle destination in Russia & the CIS, has introduced Levi’s® inspiration: a new ecological collection. The collection includes items created from recycled materials using innovative technology. This innovative material has the look and feel of cotton but requires less usage of water, chemicals and land.

Lamoda has long supported sustainable fashion initiatives, which are increasingly important to the Lamoda customer.  Levi’s® and Lamoda have also made it easy for the consumer to locate all items from the new Levi’s® collection created from recycled plastic with the launch of online eco-tags.

Oksana Kostiv, Lamoda Corporate and Social Responsibility Manager said: “Modern fashion is increasingly driven by technological innovation, and we are glad that many Lamoda brand partners masterfully combine style, quality, technology and environmental friendliness. Items made from recycled plastic, recycled fabrics, and innovative materials make a significant contribution to the preservation of the environment, because their production requires significantly less resources. It is important for us that the Lamoda buyer can easily find high-tech and stylish images for themselves on our platform. Launching the project with Levi’s® is another step towards creating a more sustainable industry.” 

Levi’s®: a new ecological collection will be available on Lamoda from November.



About Lamoda

Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

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About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in LATAM, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 30 September 2020, GFG delivered 39.1 million orders to 15.4 million Active Customers. (ISIN: LU2010095458.)