Moscow: Lamoda, part of Global Fashion Group (GFG) and the leading online fashion & lifetsyle platform in Russia and the CIS, has expanded its Lamoda Planet edit to customers in all of its operating countries – Russia, Belarus, Ukraine and Kazakhstan. The Lamoda Planet edit features products that meet the principles of sustainable development and responsible consumption by elevating eco-friendly, ethical and charitable products. Lamoda is the first fashion e-commerce retailer in the CIS to have an edit of this nature and the intiaitve is the next stage in GFG’s mission to bring more sustainable fashion to customers in emerging markets.
The Lamoda Planet edit launched in Russia in November 2020 and was discoverable via a separate button on the Lamoda website and app. Now, for a more seamless and convenient search for eco-friendly products, customers can choose the filter “I help the planet” when shopping on the platform. In the first half of 2021, Lamoda customers bought goods from this section for more than 1 billion Russian Rubles. On average, every 10th Lamoda customer made a purchase from the Lamoda Planet assortment, and in Belarus, every 5th.
The launch of the Lamoda Planet edit follows the publication of GFG’s People and Planet Positive Report earlier this year, which outlines the Group’s sustainability strategy and targets. This includes launching sustainable edits which are now available across all of GFG’s operating regions. As part of GFG’s global People & Planet Positive agenda, Lamoda was the first among fashion companies in the region to complete an analysis of its carbon footprint, the results of which were published in the GFG Climate Report in May. GFG achieved carbon neutrality across all of its operations which includes the use of 100% green energy across all of its fulfillment centres and increasing the number of parcels delivered with zero emissions for the last mile.
The Lamoda Planet edit includes products in 7 main categories:
- Recycling and innovation – products that consist of at least 50% recycled, recycled and innovative eco-friendly materials.
- Eco-friendly – clothing made of organic and natural fabrics with ECOCERT, ICEA, BDIH, Nature and other certificates.
- Animal Friendly: Products made using non-animal alternative materials, or methods associated with good animal welfare
- Vegan – products that are suitable for vegetarians.
- Saving the planet – products from responsible brands that have implemented the principles of sustainable development in their production by reducing the consumption of water, electricity and their carbon footprint.
- Fashion without Borders – inclusive fashion including underwear for women who have overcome breast cancer, or clothing with prints in Braille.
- I want to help – products from reliable, charitable foundations that make a profit by selling their merchandise on Lamoda.
Lamoda was established in 2011 as an online store. Now it is the leading online sale platform for fashion and lifestyle products in Russia and the CIS. More than 10 million products from 4 thousand international and local brands are represented on the platform. 8K+ employees work across the organisation, including central Lamoda Home Moscow office, Minsk, Kyiv and Almaty offices, cutting-edge automated fulfilment center in Bykovo, large-scale last mile delivery network, technology hub and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. The mission of the company is to develop convenient, technological services, provide users with good-looking, high-quality products, explain fashion trends, and demonstrate manifestation of the trends in real-life situations. A part of stock-listed Global Fashion Group since 2014.
About Global Fashion Group:
Global Fashion Group is the leading fashion and lifestyle retail destination in LATAM, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 9 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 31 March 2021, GFG delivered 44.5million orders to 16.7 million Active Customers.