Adaptive Fashion in ANZ

According to the World Health Organisation, around 15% of the world’s population lives with some form of disability. However, fashion choices for this 1 billion strong community are not very accessible. At GFG, we exist to empower everyone with the freedom of true self-expression through fashion and therefore created adaptive fashion edits on two of our platforms this year to better serve this community.

In August, we became the first major ANZ retailer to launch a tailored shopping destination for adaptive fashion. Items that prioritise functional style and ease of dressing through features such as thoughtful closures, seated-wear solutions and fits for prosthetics across menswear, womenswear and kidswear. Items Tommy Hilfiger Adaptive, Brisbane-label Christina Stephens, and Melbourne-based JAM The Label, created by Australian Occupational Therapists, Emma Clegg and Molly Rogers are available on our platform. To date, we have more than 200 adaptive fashion items available at ANZ and served more than 500 customers, enable them to feel included and make dressing less of a hassle.