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Home | Global Fashion Group

Our mission is to empower people to express themselves through fashion. As the leading fashion and lifestyle destination in Asia Pacific, Latin America and CIS, we connect over 8,000 global, local and own fashion brands to a market of more than one billion consumers.

We do this through four established e-commerce platforms: THE ICONIC, ZALORA, Dafiti and lamoda – each tailored to local market needs and personal customer preferences through our own technology innovations.

 

ASIA PACIFIC
LATIN AMERICA
CIS

Markets

Serving a market of more than one billion consumers

Our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations and operational infrastructure.

Our Global Reach
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K+

orders shipped daily

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M+

active customers

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K+

brand partners globally

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M+

average monthly unique visits

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M+

social media followers

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%

brand awareness

Brands

Our brand partnerships

We work together with over 8,000 brand partners to offer relevant and curated products in an inspiring environment that's tailored to local market needs. This sets us apart from our competitors.

Discover More

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https://scontent.cdninstagram.com/vp/19d942b1ea221e66a6c46feb3a8382bf/5D76BB0D/t51.2885-15/sh0.08/e35/p640x640/56300312_812266442465386_5256409471764606744_n.jpg?_nc_ht=scontent.cdninstagram.com ))[created_time] => 1555567214 [caption] => stdClass Object ( [id] => 18025508233182311 [text] => No wardrobe is complete without... @katewas_ wears @levis_anz Wedgie Jeans.👖Tap to shop. #THEICONICdenim #feelgood [created_time] => 1555567214 [from] => stdClass Object ( [id] => 13730100 [full_name] => THE ICONIC [profile_picture] => https://scontent.cdninstagram.com/vp/799747eb11d1b6c22756d9e47780ecfe/5D520764/t51.2885-19/s150x150/24175555_131724664182728_3880678182306709504_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => theiconicau ))[user_has_liked] => 1 [likes] => stdClass Object ( [count] => 1333 )[tags] => Array ( [0] => feelgood [1] => theiconicdenim )[filter] => Normal [comments] => stdClass Object ( [count] => 5 )[type] => image [link] => https://www.instagram.com/p/BwYtPSuIgU-/ 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Find your fit. #THEICONICdenim #feelgood [created_time] => 1555556412 [from] => stdClass Object ( [id] => 13730100 [full_name] => THE ICONIC [profile_picture] => https://scontent.cdninstagram.com/vp/799747eb11d1b6c22756d9e47780ecfe/5D520764/t51.2885-19/s150x150/24175555_131724664182728_3880678182306709504_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => theiconicau ))[user_has_liked] => 1 [likes] => stdClass Object ( [count] => 3611 )[tags] => Array ( [0] => feelgood [1] => theiconicdenim )[filter] => Normal [comments] => stdClass Object ( [count] => 22 )[type] => image [link] => https://www.instagram.com/p/BwYYondINIm/ [location] => [attribution] => [users_in_photo] => Array ( )))[meta] => stdClass Object ( [code] => 200 ))[3] => stdClass Object ( [pagination] => stdClass Object ( [next_max_id] => 2023180337673552739_198808059 [next_url] => https://api.instagram.com/v1/users/198808059/media/recent?access_token=198808059.1677ed0.c7b0d852cf5f482183ba3f553e272c7c&count=4&max_id=2023180337673552739_198808059 )[data] => Array ( [0] => stdClass Object ( [id] => 2023993322981794322_198808059 [user] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru )[images] => stdClass Object ( [thumbnail] => stdClass Object ( [width] => 150 [height] => 150 [url] => https://scontent.cdninstagram.com/vp/9c3f7bd811bc7c61cc15707c1ccae2c9/5D3D5702/t51.2885-15/e35/s150x150/56407615_2417574544962085_4714920091317431445_n.jpg?_nc_ht=scontent.cdninstagram.com )[low_resolution] => stdClass Object ( [width] => 320 [height] => 320 [url] => https://scontent.cdninstagram.com/vp/36229fd5cd1aae3ffa62bd187ea20736/5D40797A/t51.2885-15/e35/s320x320/56407615_2417574544962085_4714920091317431445_n.jpg?_nc_ht=scontent.cdninstagram.com )[standard_resolution] => stdClass Object ( [width] => 640 [height] => 640 [url] => https://scontent.cdninstagram.com/vp/52c916088e17ef3deb6e2802d5fe265d/5D2F9087/t51.2885-15/sh0.08/e35/s640x640/56407615_2417574544962085_4714920091317431445_n.jpg?_nc_ht=scontent.cdninstagram.com ))[created_time] => 1555498827 [caption] => stdClass Object ( [id] => 18028717711189059 [text] => Собрали хороший образ, чтобы остаться после работы или учебы в центре подольше и пройтись по бульварам, парку или даже до дома. Если последний вариант слишком сложный, то дойдите вместо ближайшей станции метро до своей ветки. ⠀ А о комфорте и красоте наряда позаботится бренд Pennyblack: зауженные бежевые брюки, с виду классическая рубашка, но с яркими элементами и, конечно же, бордовая косуха – так не страшны ветер и дождь. Мало ли погода передумает быть весенней. ⠀ Блуза Pennyblack: PE003EWEFAG8 ⠀ Брюки Pennyblack: PE003EWEFAN7 ⠀ Кожаная куртка Pennyblack: PE003EWEEWN8 [created_time] => 1555498827 [from] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru ))[user_has_liked] => [likes] => stdClass Object ( [count] => 821 )[tags] => Array ( )[filter] => Normal [comments] => stdClass Object ( [count] => 0 )[type] => image [link] => https://www.instagram.com/p/BwWqzQkF6IS/ [location] => [attribution] => [users_in_photo] => Array ( ))[1] => stdClass Object ( [id] => 2023905808141457745_198808059 [user] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru )[images] => stdClass Object ( [thumbnail] => stdClass Object ( [width] => 150 [height] => 150 [url] => https://scontent.cdninstagram.com/vp/44ed62c0efd2625d73b9a6c7fc11c182/5D47DAA9/t51.2885-15/e35/s150x150/55866971_2263733170506994_3328642928084561691_n.jpg?_nc_ht=scontent.cdninstagram.com )[low_resolution] => stdClass Object ( [width] => 320 [height] => 320 [url] => https://scontent.cdninstagram.com/vp/07a56cc7d7c8d8d9473ccbe92b2ebeb0/5D4A97D1/t51.2885-15/e35/s320x320/55866971_2263733170506994_3328642928084561691_n.jpg?_nc_ht=scontent.cdninstagram.com )[standard_resolution] => stdClass Object ( [width] => 640 [height] => 640 [url] => https://scontent.cdninstagram.com/vp/ef109d9069e6a0554b3282102964f1f7/5D74742C/t51.2885-15/sh0.08/e35/s640x640/55866971_2263733170506994_3328642928084561691_n.jpg?_nc_ht=scontent.cdninstagram.com ))[created_time] => 1555488395 [caption] => stdClass Object ( [id] => 18012949750197968 [text] => Пришло время проветривать лодыжки, то есть менять ботинки и сапоги на что-то легкое. Несколько моделей, достойных вашего внимания: ⠀ Лоферы Закрытые ботинки без каблука и шнурков, часто украшены фурнитурой или кисточками. Можно смело носить с костюмом и джинсами. ⠀ Мюли Туфли на плоском ходу и с открытой пяткой, похожи на кожаные тапочки, только намного круче. Могут быть разных оттенков и принтов, особенно популярны мюли с меховой стелькой на прохладную погоду. ⠀ Сабо Так же, как у предыдущей пары, у них нет задника. Изначально у сабо была деревянная подошва, но теперь встречаются разные модели. А еще, в отличие от мюлей, у сабо бывает небольшой каблук. ⠀ Туфли с острым носом Острый нос уже несколько сезонов в моде, такая пара выглядит современно и стильно. ⠀ Квадратный нос А новый тренд – квадртный нос у туфель, босоножек и ботинок. Если хотите сделать ваш образ суперактуальным, присмотритесь к ним. ⠀ Лоферы Gene: GE632AWEMIS2 ⠀ Туфли Flyfor: FL009AWESHS0 ⠀ Сабо iBlues: IB001AWDQBB8 ⠀ Платье Bonali: MP002XW1IRXW [created_time] => 1555488395 [from] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru ))[user_has_liked] => [likes] => stdClass Object ( [count] => 3612 )[tags] => Array ( )[filter] => Normal [comments] => stdClass Object ( [count] => 5 )[type] => image [link] => https://www.instagram.com/p/BwWW5wBHxlR/ [location] => [attribution] => [users_in_photo] => Array ( ))[2] => stdClass Object ( [id] => 2023299620122406332_198808059 [user] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru )[images] => stdClass Object ( [thumbnail] => stdClass Object ( [width] => 150 [height] => 150 [url] => https://scontent.cdninstagram.com/vp/f4a7c5d3412729f0c33000aaad3e6e6f/5D419622/t51.2885-15/e35/s150x150/57004952_118336139351880_6956849294915472505_n.jpg?_nc_ht=scontent.cdninstagram.com )[low_resolution] => stdClass Object ( [width] => 320 [height] => 320 [url] => https://scontent.cdninstagram.com/vp/8e89f90b0ed95b31f2118981f3510cf0/5D431DD2/t51.2885-15/e35/s320x320/57004952_118336139351880_6956849294915472505_n.jpg?_nc_ht=scontent.cdninstagram.com )[standard_resolution] => stdClass Object ( [width] => 640 [height] => 640 [url] => https://scontent.cdninstagram.com/vp/1e526c4e2341409351a2e394a93af9be/5D47F785/t51.2885-15/sh0.08/e35/s640x640/57004952_118336139351880_6956849294915472505_n.jpg?_nc_ht=scontent.cdninstagram.com ))[created_time] => 1555416131 [caption] => stdClass Object ( [id] => 18035251501124924 [text] => Переменчивая погода в апреле толкает на поиски себя. Вдохновляйтесь  #Zarina и новой коллекцией с невероятно харизматичной и женственной Наталией Орейро. Найти ее можно на нашем сайте! ⠀ Пиджак Zarina: MP002XW1CQHL ⠀ Топ Zarina: MP002XW1IR6Y ⠀ Брюки Zarina: MP002XW1CQHM [created_time] => 1555416131 [from] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru ))[user_has_liked] => 1 [likes] => stdClass Object ( [count] => 5635 )[tags] => Array ( [0] => zarina )[filter] => Normal [comments] => stdClass Object ( [count] => 34 )[type] => image [link] => https://www.instagram.com/p/BwUNEjblC28/ [location] => [attribution] => [users_in_photo] => Array ( ))[3] => stdClass Object ( [id] => 2023180337673552739_198808059 [user] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru )[images] => stdClass Object ( [thumbnail] => stdClass Object ( [width] => 150 [height] => 150 [url] => https://scontent.cdninstagram.com/vp/a5c6217ae472072f38d5ce4172e75561/5D530C63/t51.2885-15/e35/s150x150/56939233_2205639129519565_7466250534110344536_n.jpg?_nc_ht=scontent.cdninstagram.com )[low_resolution] => stdClass Object ( [width] => 320 [height] => 320 [url] => https://scontent.cdninstagram.com/vp/d8f6ca80f9b5faa09f34d285dc050663/5D32841B/t51.2885-15/e35/s320x320/56939233_2205639129519565_7466250534110344536_n.jpg?_nc_ht=scontent.cdninstagram.com )[standard_resolution] => stdClass Object ( [width] => 640 [height] => 640 [url] => https://scontent.cdninstagram.com/vp/b017258d8e0831935a5a28279e71b37e/5D3E0BE6/t51.2885-15/sh0.08/e35/s640x640/56939233_2205639129519565_7466250534110344536_n.jpg?_nc_ht=scontent.cdninstagram.com ))[created_time] => 1555401912 [caption] => stdClass Object ( [id] => 18019935682165688 [text] => Блуза и брюки c одинаковыми принтами – суперлайфхак, потому что их можно носить вместе как комбинезон и по отдельности с другими вещами в гардеробе.Куртка Pinko: PI754EWDMRS5Блуза Pinko: PI754EWDMRK5Брюки Pinko: PI754EWDMRI8Сумка Pinko: PI754BWDMQS2 [created_time] => 1555401912 [from] => stdClass Object ( [id] => 198808059 [full_name] => lamoda [profile_picture] => https://scontent.cdninstagram.com/vp/54412d349f30fcff70c8f2e48c7611f9/5D74FCEC/t51.2885-19/s150x150/53934254_1082961818568516_7083259433203007488_n.jpg?_nc_ht=scontent.cdninstagram.com [username] => lamodaru ))[user_has_liked] => 1 [likes] => stdClass Object ( [count] => 1286 )[tags] => Array ( )[filter] => Normal [comments] => stdClass Object ( [count] => 15 )[type] => image [link] => https://www.instagram.com/p/BwTx8w_lkNj/ [location] => [attribution] => [users_in_photo] => Array ( )))[meta] => stdClass Object ( [code] => 200 )))

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