GFG’s sustainability agenda has always been driven by the moral imperative to play a role in transforming the fashion industry in our markets and our commitment to drive supply of and demand for more sustainable fashion. 

To materialise our vision to be People & Planet Positive, Worldwide and to deliver on our strategy, long-term bold actions need to be taken.

We believe through GFG’s People & Planet Positive Strategy, and delivery of our six strategic objectives, we can deliver on this vision.

2021 People & Planet Positive Report

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GFG Chief Sustainability Officer Jaana Quaintance-James on 2030 Sustainability Strategy

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Responsible Business

  • Responsible use & safeguarding of customer data
  • Effective and transparent Corporate Governance
  • Social Governance in the manner we bring products to market
  • Business Ethics training and awareness
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Responsible Workplace

  • Accountable and visible leadership
  • Health and safety management system and reporting
  • Health and safety training and education
  • Responsible engagement of labour agencies
  • Positive mental health and wellbeing
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Diversity, Inclusion & Belonging

  • Discover, attract and retain diverse talent
  • Inclusive workplace culture
  • Respect and celebrate cultural diversity
  • Gender equality and representation
  • Diversity of thought to drive innovation
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Climate Action

Mitigate our climate impacts and adapt to a low carbon economy.

  • Sustainable assortment
  • Preservation of natural resources
  • Lower carbon logistics
  • Community engagement
  • Renewable energy and energy efficiency
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Circularity & Conscious Consumption

  • Responsible waste management
  • Customer engagement and circularity solutions
  • Sustainable packaging
  • Circular design
  • Responsible design and production systems
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Fair & Ethical Sourcing

  • Fundamental human rights and decent work
  • Responsible purchasing practices
  • Living wages
  • Traceability
  • Worker dialogue and collective bargaining
  • Community engagement in our supply chain
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2021 Impact in Numbers


renewable electricity sourcing for all fulfilment centres


waste from GFG’s facilities diverted from landfill


of GFG countries use order satchels made from recycled or compostable materials


items in our sustainable shopping edits shopped by almost 5 million customers


of factories and suppliers participated in GFG training programs


position for Dafiti out of 50 brands in the Brazilian fashion revolution transparency index

Sustainability highlights