GFG’s sustainability agenda is fueled by our moral imperative and commitment to transform the fashion industry in our markets. We have created a People & Planet Positive Strategy and believe our delivery of its six strategic objectives can unlock our vision of being People & Planet Positive worldwide.



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Responsible Business

  • Responsible use & safeguarding of customer data
  • Effective and transparent Corporate Governance
  • Social Governance in the manner we bring products to market
  • Business Ethics training and awareness
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Responsible Workplace

  • Accountable and visible leadership
  • Health and safety management system and reporting
  • Health and safety training and education
  • Responsible engagement of labour agencies
  • Positive mental health and wellbeing
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Diversity, Inclusion & Belonging

  • Discover, Attract and Retain Diverse Talent
  • Nurture a Culture of inclusivity
  • Acknowledge, Respect and Celebrate Cultural Diversity
  • Strive for Greater Equality and Equity
  • Embrace Diversity of Thought
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Climate Action

Mitigate our climate impacts and adapt to a low carbon economy.

  • Sustainable assortment
  • Preservation of natural resources
  • Lower carbon logistics
  • Community engagement
  • Renewable energy and energy efficiency
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Circularity & Conscious Consumption

  • Responsible waste management
  • Customer engagement and circularity solutions
  • Sustainable packaging
  • Circular design
  • Responsible design and production systems
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Fair & Ethical Sourcing

  • Fundamental human rights and decent work
  • Responsible purchasing practices
  • Living wages
  • Traceability
  • Worker dialogue and collective bargaining
  • Community engagement in our supply chain
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2023 Impact in Numbers


orders delivered by low emissions methods


of waste in our operations is diverted from landfill


of directly purchased and own brand packaging made from more sustainable materials


NMV from products made using majority sustainable materials or eco-production methods


ranking for Dafiti out of 50 brands in the Brazilian Fashion Revolution Transparency Index

Materiality & Stakeholder Engagement 2022 Disclosure

Our material topics

The six strategic objectives were developed based on our identified material topics. GFG considers sustainability risk and opportunities to be material when it impacts the business and or its performance and secondly if it is also impacting our primary stakeholders.

We conducted a detailed materiality analysis through comprehensive industry and peer research, insights from 16,000+ customer surveys and interviews with 30+ internal and external stakeholders including board members, executives, investors, NGOs, suppliers and employees collectively supported identification of our material issues. GFG and our regional teams worked collaboratively to set the level of ambition and management plans to address all material topics identified.

We have identified 24 material issues and are represented in our materiality matrix.

The progress made addressing these material topics are disclosed in our annual People & Planet Positive Report. The Group targets and material matrix will be reviewed at least every 2 years to ensure continuous progress towards our ambitions.

Our stakeholders

GFG believes in achieving our People & Planet Positive objectives, there is a need to regularly engage and respond to our stakeholders. Via meetings, workshops or other avenues we gain better understanding of their perspectives and needs and are therefore able to tailor our activities to better deliver on these. expectations. Collaborative and collective action builds trust and alignment towards common goals.

GFG has identified the following stakeholders as the primary anchors to our growth and success:

  1. Investors
  2. Board Members
  3. Employees
  4. Customers
  5. Own Brand Suppliers
  6. Brands
  7. Supply Chain Employees
  8. Third Party Logistic Partners and Other Business Partners
  9. Local Communities
  10. NGOs, Civil Organisations and Campaigners
  11. Government, Regulatory and Industry Bodies

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Sustainability highlights