GFG’s sustainability agenda has always been driven by the moral imperative to play a role in transforming the fashion industry in our markets and our commitment to drive supply of and demand for more sustainable fashion. 

To materialise our vision to be People & Planet Positive, Worldwide and to deliver on our strategy, long-term bold actions need to be taken.

We believe through GFG’s People & Planet Positive Strategy, and delivery of our six strategic objectives, we can deliver on this vision.

2021 People & Planet Positive Report

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GFG Chief Sustainability Officer Jaana Quaintance-James on 2030 Sustainability Strategy

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Responsible Business

  • Responsible use & safeguarding of customer data
  • Effective and transparent Corporate Governance
  • Social Governance in the manner we bring products to market
  • Business Ethics training and awareness
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responsible-workplace

Responsible Workplace

  • Accountable and visible leadership
  • Health and safety management system and reporting
  • Health and safety training and education
  • Responsible engagement of labour agencies
  • Positive mental health and wellbeing
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Diversity, Inclusion & Belonging

  • Discover, attract and retain diverse talent
  • Inclusive workplace culture
  • Respect and celebrate cultural diversity
  • Gender equality and representation
  • Diversity of thought to drive innovation
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Climate Action

Mitigate our climate impacts and adapt to a low carbon economy.

  • Sustainable assortment
  • Preservation of natural resources
  • Lower carbon logistics
  • Community engagement
  • Renewable energy and energy efficiency
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Circularity & Conscious Consumption

  • Responsible waste management
  • Customer engagement and circularity solutions
  • Sustainable packaging
  • Circular design
  • Responsible design and production systems
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Fair & Ethical Sourcing

  • Fundamental human rights and decent work
  • Responsible purchasing practices
  • Living wages
  • Traceability
  • Worker dialogue and collective bargaining
  • Community engagement in our supply chain
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2021 Impact in Numbers

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renewable electricity sourcing for all fulfilment centres

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waste from GFG’s facilities diverted from landfill

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of GFG countries use order satchels made from recycled or compostable materials

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items in our sustainable shopping edits shopped by almost 5 million customers

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of factories and suppliers participated in GFG training programs

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position for Dafiti out of 50 brands in the Brazilian fashion revolution transparency index

Sustainability highlights