ABOUT GFG

OUR VISION IS TO BE THE #1 FASHION & LIFESTYLE DESTINATION IN LATAM, SEA & ANZ. OUR PURPOSE IS TO ENABLE TRUE SELF-EXPRESSION.

Global Fashion Group (GFG) is the leading fashion and lifestyle destination in 11 countries across Latin America, Southeast Asia, and Australia and New Zealand. Our first brand launched in 2011.

We operate three ecommerce platforms under the brand names: Dafiti in LATAM, ZALORA in SEA and THE ICONIC in ANZ. Our inspiring and seamless platforms connect our customers and brand partners through a one-stop shop experience featuring a broad and relevant assortment of products and services.