Aussie favourites Cotton On and THE ICONIC partner up in Australian retail first

SYDNEY, 14th June 2018: Australia’s leading online fashion and sports wardrobe, THE ICONIC haspartnered with Australian global retailer the Cotton On Group. THE ICONIC will add a number of theCotton on Group brands to its impressive portfolio of 800 brands and 50,000+ products as itcontinues to create the shopping experience of the future. THE ICONIC is Cotton On Group’s firstthird-party wholesale partner in Australia, with the digital expansion building on the Group’s globalpresence of 1,400+ bricks-and-mortar stores and online sites in 18 countries.

Launching with Cotton On Group’s key suite of apparel, footwear, accessory, gifting and stationarybrands including Cotton On, Cotton On Body, Rubi and Typo, the addition promises to further driveTHE ICONIC’s commitment to bringing its customers the best local and international brands acrossAustralia and New Zealand. THE ICONIC and Cotton On Group will build on the new relationship laterthis year as THE ICONIC prepares to announce new categories to the site over the coming months.

Patrick Schmidt, CEO at THE ICONIC, comments: “Cotton On is one of the greatest fashion successstories in Australia and a brand that Aussies love, which is why we’re honoured to be the firstwholesaler to partner with them locally. For us, working with Cotton On is the result of ourunwavering mission to deliver our customers the brands they ask for and be a continuous source ofinspiration for the latest fashion trends and styles. This is the start of an amazing partnership as twogreat Aussie brands come together and we’re thrilled to have Cotton On as part of THE ICONICfamily.”

Peter Johnson, CEO at Cotton On Group, said “As a customer driven business the Cotton On Group isexcited to join THE ICONIC making it easier for customers to shop Cotton On, Cotton On Body, Rubiand Typo. We want to be where our customers are shopping and THE ICONIC is one of thosedestinations.”

Cotton On orders made via THE ICONIC will be sent from THE ICONIC’s fulfilment centre, meaningmore shoppers across the country will have fast access to Cotton On products, including as quickly asthree hours in Sydney Metro areas and same-day delivery in NSW, VIC, QLD, WA, SA and TAS.

THE ICONIC will launch Cotton On, Cotton On Body, Rubi and Typo from June.

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For more information, contact:Lauren Emmett | Fuel Communications | [email protected] | 02 8217 6500Liz Anderson | THE ICONIC | [email protected] | 0424 991 231Antoinette Marshall | Cotton On Group | [email protected] | 0437 032 059

Notes to Editors

About THE ICONIC:THE ICONIC is defining the future of retail. Since 2011 we have been changing the way Australian andNew Zealanders shop online by providing an unparalleled shopping experience, through our productoffering and customer experience. THE ICONIC boasts:

  • Dedicated Premium Hub and THE ICONIC Sport to provide customers the best fashion andsportswear assortment across ANZ
  • Free returns (for 30 days)
  • Free shipping (over $50)
  • Fast and local customer service
  • Fastest delivery (inc. 3 hour and twilight delivery in Sydney, same day delivery to Melbourne,Adelaide and Brisbane, free overnight delivery to NZ [Christchurch, Wellington, Auckland],next day delivery to metro areas in Australia)
  •  Over 800 local and international brands, 50,000 products, 200 new arrivals daily
  • 2m+ app downloads (making it Australia’s most downloaded fashion app)
  • 10 million visits per month (making it one of Australia’s most popular shopping destinations)

About Cotton On Group:The Cotton On Group was born in Geelong, Victoria and over the past 25 years has grown to a storefootprint of over 1,400+ stores across 18 countries with a team of 22,000 people globally.The Group owns seven brands including; Cotton On, Cotton On KIDS, Cotton On BODY, Factorie,Supre, Rubi and Typo. The Group also has a philanthropic arm, the Cotton On Foundation, which hasraised $75 million towards creating 20,000 educational places globally by 2020.