SYDNEY – 29 November 2018: Beautiful bodies of different shapes, sizes, ages and backgrounds were
celebrated today as Australia and New Zealand’s largest online fashion and sports wardrobe, THE ICONIC,
launched its Swim 2018 collection on the spectacular foreshores of Barangaroo Reserve, Sydney.
In its most body-positive, inclusive and empowering show to date, THE ICONIC’s Swim 2018 runway featured
Australia’s first ‘Synchronised Swimwear’ team – trios of models, each a different body shape and size,
walking the runway wearing the exact same look – because all bodies deserve to be celebrated.
Leading the ‘Synchronised Swimwear’ team was body-positivity champion and internationally-renowned
supermodel, Robyn Lawley, who recently campaigned for better representation of all body types on the
runway – a cause THE ICONIC proudly supports.
In addition to its eclectic cast of models, including famous faces such as Montana Cox, Weah Bangura,
Christian Wilkins, Josh Heuston and Tahnee Atkinson, this year’s runway also featured the world’s first plus-
size male model 1 , Zach Miko, who is in Australia to launch THE ICONIC’s Big & Tall 2 product assortment for
men – available on site now, with the collection set to grow in 2019.
Mareile Osthus, Chief Category Management Officer, THE ICONIC, said: “We are incredibly proud of this
year’s Swim show – our most body-positive, inclusive and liberating runway show to date. Showcasing and
celebrating bodies of different shapes, sizes, ages, genders and ethnicities, both on and off the runway is
incredibly important to our customers, and something THE ICONIC has, and always will, champion.
“From Australia’s first ‘Synchronised Swimwear’ team led by supermodel Robyn Lawley, to the launch of our
Big & Tall product assortment for men, if there’s one takeaway from this year’s show it’s that no matter your
body-type, THE ICONIC believes everybody deserves the freedom to look and feel their best this summer.”
Robyn Lawley added: “It’s truly empowering to see THE ICONIC representing a diverse range of body-types
on the runway – anyone who knows me knows that this is a cause I am extremely passionate about. While
the industry still has a long way to go, I applaud THE ICONIC for taking such a progressive step forward this
year.”
1 Zach Miko is the world’s first plus-size male model to be signed to a major modelling network – IMG.
2 The industry definition of plus-size or Big and Tall for men is about XL.
Zach Miko added: “Body-positivity means celebrating every curve, shape and imperfection – all the things
that make us who we are. That means men too – for too long, Big & Tall guys like myself have been
overlooked by the fashion industry, so it’s amazing to see a major online retailer like THE ICONIC taking
such a big step forward. I’m proud to be part of it.”
Celebrity faces including Tim Robards, Anna Heinrich, Matty J, Laura Byrne, Nick ‘Honey Badger’ Cummins,
Cassie Wood, Sammy Robinson, Ellie Cole and Noni Janur enjoyed espresso martinis, margaritas and a
waterfront seat to the foreshore runway, overlooking Sydney’s glistening harbour.
THE ICONIC’s 2018 Endless Summer runway featured over 50 leading local and international designers
including Tommy Hilfiger, Rayban, Birkenstock, Calvin Klein, Superga, Seafolly, Roxy, Jets, Camilla, Love
Stories, Scotch and Soda, Hurley, Kate Spade, Le Specs, Saint Laurent eyewear and Michael Kors Swim. The
five key trends set to dominate Australian and New Zealand beaches and pools this summer include:
- Beach to Street: Blurring the lines between swim and activewear, this trend is all about creating
an urban warrior-like look, with wearable beach styles to take you from shoreside to street. - Join Our Club: Think youth club cool this season with high cut swimwear pieces in strong prints
and daring colour clashes. This trend is all about creating bold beachwear looks. - Hyper Tropical: This season forget pretty pastel shades, it's all about a neon and fluro print for
bright technicolour swimwear that makes a statement poolside. This unwavering colour in a
rainbow of hues brings an unexpected boldness to swimwear. - Animal: Animal prints and vintage-inspired bandeau bikinis are taken to a new level this
summer. Chunky accessories juxtapose this vintage vibe. - Into the Blue: Deep dive into summer this season in a whole ocean of shades from bright
aquas and deep navy blues.
Trends were brought to life by a diverse selection of 40 models ranging from sizes 8 to 18 (women) and sizes
28 to 42 (men) with beauty and hair looks created by Lancome and TIGI.
All trends and looks are now available here. Order now for three and four hour, or same day delivery in time
for the first weekend of summer.
- Video highlights from the show can be viewed and downloaded here
- Looks from the runway, media wall and event pictures can be downloaded from here
For additional images or event information please contact Adhesive or egpr.
-ENDS-
NOTES TO EDITORS
About THE ICONIC
THE ICONIC is defining the future of retail. Since 2011 we have been changing the way Australian and New
Zealanders shop online by providing an unparalleled shopping experience, through our product offering and
customer experience. THE ICONIC boasts:
- Fastest delivery across Australia and New Zealand (inc. 3 hour and twilight delivery in Sydney, same
day delivery to Melbourne, Adelaide and Brisbane, free overnight delivery to NZ [Christchurch,
Wellington, Auckland], next day delivery to metro areas in Australia)- Free returns (for 30 days)
- Free shipping (over $50)
- Fast and local customer service
- Over 1,000 local and international brands, 60,000 products, 200 new arrivals daily
- 2m+ app downloads (making it Australia’s most downloaded fashion app)
- 12 million visits per month (making it one of Australia’s most popular shopping destinations)
- Dedicated Premium Hub and THE ICONIC Sport to provide customers the best fashion and
sportswear assortment across ANZ
