Online fashion retailer ZALORA announced the promotion of Rostin Javadi as Chief Operations Officer

Singapore, 2 May 2019 – Online fashion retailer ZALORA announced the appointment of Rostin  Javadi as Chief Operations Officer (COO). Rostin will continue to be based in Malaysia, close to ZALORA’s Regional e-fulfilment hub.

In his new role, Rostin is charged to oversee operational excellence across the Group, managing ZALORA’s operations ranging from warehousing and logistics, to customer service, payment security, and content production for the website. His experience in the Cluster and deep expertise in operations will help ZALORA implement industry best practices across their markets.

Prior to his appointment as COO, Rostin served as the Managing Director of ZALORA’s Cluster Market – comprised of Singapore, Malaysia and Brunei, Hong Kong and Taiwan, leading the performance and business plan within these markets.

Rostin co-led the alignment of  ZALORA’s operations to suit both the nuanced fashion demands of the markets its serves while developing a supporting supply chain that is not only functional but also brings new competitive layers to the business. He helped  transform ZALORA’s supply chain, starting with the consolidation of its distribution centres into a single operation location serving the majority of its markets, paving the way for the establishment of ZALORA’s current Regional e-fulfilment Hub in Malaysia.

In 2018, Rostin was instrumental in rolling out high impact initiatives, including cross border drop shipping and  ZALORA’s next day delivery subscription, ZNow, in Singapore, Malaysia, Indonesia and the Philippines.

Gunjan Soni, ZALORA CEO shared, “Rostin is an established leader in ZALORA, with a deep knowledge in operations, and  a champion of putting customer experience as a key differentiator for ZALORA. Rostin has been part of the ZALORA journey since its foundation year, a testament to his resilience and adaptability as a leader in the organization. I am confident that with Rostin at the helm of our operations, ZALORA will continue to wow fashion consumers in Asia, by offering the best online shopping experience.”

Previous to joining ZALORA in 2012,Rostin was a Global Venture Development Manager at Rocket Internet GmbH. He overlooked the launch and supported various startups across the Middle-East and North Africa. After graduating from the University of Cambridge with a Masters in Industrial Systems, Manufacture and Management, Rostin worked with start-ups in London as a consultant, and later as Head of Marketing and Partnerships for Hubsphere, a SaaS provider of web-based analytics platforms.


ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong
and Taiwan. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA Group’s localised sites offer an extensive collection of top international
and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.


Global Fashion Group (“GFG”) is the leading fashion and lifestyle destination in Asia Pacific, Latin America and CIS. We connect over 8,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: THE ICONIC, ZALORA, Dafiti and Lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 19 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2018, GFG delivered over 27 million orders to over 11 million active customers, generating Net Merchandise Value of approximately €1.5 billion. For more information, visit