ZALORA SHOWCASES 360 MARKETING CAPABILITIES AIMED AT BOOSTING BRAND POTENTIAL AND PERFORMANCE

Offering a vast spectrum of solutions with the ZALORA Advertising Platform

Singapore, 31 July 2019; ZALORA, Asia’s Online Fashion Destination, introduces an array of marketing solutions focused on enhancing brand partner growth and performance. Over the years, ZALORA has built an amazing team of in-house marketing specialists that built the region’s most successful fashion e-commerce player, and brands can tap ZALORA’s marketing capability through ZALORA Advertising Platform (ZAP). Their expertise in handling data allows them to derive detailed insights and develop highly customisable and effective solution packages. 

Brands seeking to grow their presence in the Southeast Asian region can be assured that ZALORA has strong regional reach through its local teams in each of its six markets, Singapore, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. High quality 360 regional executions can be coordinated through a single touchpoint. Current marketing capabilities include Onsite Banners, (Flagship Store, Homepage, Category), CRM (Newsletter, Push Notification), Influencer Management and PR, Offline Events, Social Media Placements, Video Ads,  Programmatic Ads (Google Display Network), Social Ads and Retargeting (Facebook, Instagram) and Affiliates Marketing. In addition, post-campaign customer insights and detailed performance reports allows for brands to make more informed marketing decisions.

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Elias Pour, ZALORA’s Chief Marketing Officer shared, “ZALORA in part was built by a great marketing team and we’re extending our in-house expertise to power the growth of our brand partners. We offer brands an array of marketing solutions that we can customize specifically for their needs. As the leading fashion e-commerce player in the region, ZALORA can help brands reach their target fashion consumers and elevate their e-commerce game. ZALORA is committed to be at the forefront of innovative solutions and harnessing real-time customer insights across marketing channels to respond to the changing demands of consumers. We hope to work closely with all our brand partners so they can grow alongside ZALORA.

In June 2019, ZALORA launched its self-service ad platform powered by CitrusAd where brands are able to make ad buys at their own convenience across the desktop site, mobile site and app. The new product, Sponsored Products, allows brands to boost products of their choice to the top of all relevant pages and pay per click at no minimum cost. Over 100 brands are currently on the platform with campaigns averaging 380% Return On Ad Spend (ROAS) and 2.3% Click Through Rate (CTR). With this feature, ZALORA is moving towards automation and harnessing the power of technology to improve marketing efficiency. 

Nick Paech, CitrusAd Co-Founder said, “We are excited to be launching our retailer ad platform into Southeast Asia with a leading retailer such as ZALORA.  We look forward to our technology supporting their efforts as they become a true retail media platform in this region.”

ZALORA also provides creative services to fashion brands. Some of the projects delivered by ZALORA’s in house team includes producing style series videos, exclusive localised campaign, brand storytelling through digital and visual assets. In Q4 2018 and Q1 2019, Nike and ZALORA’s creative team, created localised campaign images and videos for ZALORA’s exclusive use. This was done to feature local and relevant faces in the campaign to make it relatable to consumers in Southeast Asia. 

Plans to add on more services on the ZALORA Advertising Platform are in the pipeline and one can expect to see an expanded offering by 2020. 

For more details on our products and case studies, visit ads.zalora.com

 

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