Singapore, 29 April 2020 – Online fashion retailer ZALORA is announcing the appointment of Jo Bjordal as Chief Marketing Officer. Jo will lead a team of over 100 people, overseeing the full marketing operations of ZALORA Group.

Jo has been with ZALORA since 2015 and has led ZALORA Indonesia’s Marketing and Commercial teams before taking up the regional role as ZALORA’s Director of Growth in 2019. Under his watch ZALORA’s Growth Marketing team achieved significant results and milestones last year resulting in super strong performance on growth.

Prior to joining ZALORA, Jo was a Management Consultant, Strategy & Operations at PricewaterhouseCoopers (PwC Norway) where he advised clients on large strategic transformation projects within retail, logistics & FMCG. He also developed a series of production simulation and activity-based costing models to improve client profitability and productivity.

Gunjan Soni, CEO of ZALORA Group, shared “I am very excited with Jo as our new leader in Marketing. He has a deep understanding and experience of our business, the industry, and the markets in which we operate. He is a strong, dynamic and values-driven leader with a great track record of delivering consistent results. His appointment is a testament of the strong pool of talent in ZALORA and together with the entire Marketing team, ZALORA will continue to wow fashion shoppers in Southeast Asia.”

Jo holds a Bachelor’s degree, Business administration and Economics from Norwegian School of Economics, a Master’s Degree, Business analysis and performance management from Norwegian School of Economics and a Master’s degree, Sustainable Development from HEC Paris School of Management.



High resolution photos and logo available for download here

ZALORA is Asia’s online fashion destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.

Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers. GFG is listed on the Frankfurt Stock Exchange (GFG.DE) ISIN: LU2010095458.

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