A new way to shop discounted style and sport at 50% off or more starts now

SYDNEY:  Australia and New Zealand’s leading online retailer, THE ICONIC, today announced the launch of THE ICONIC OUTLET, a new shopping destination for ANZ customers to shop their favourite local and international brands for less. Complete with THE ICONIC’s signature seamless and inspiring shopping experience, price-savvy customers can now browse a one-stop-shop of unrivalled fashion and sports discounts for convenient delivery straight to their door.


Featuring a curation of leading brands and products across womens, mens and kids, the style savings on THE ICONIC OUTLET start at 50% off or more on an assortment of quality discounted and end-of-season looks from THE ICONIC’s main catalogue. Shoppers can gear up to snap up coveted styles from brands such as TOPSHOP, Atmos & Here, Dazie, Cotton On, Calli, Tussah, M.N.G and more.


Erica Berchtold, THE ICONIC’s Chief Executive Officer, says: “We’re incredibly excited to introduce a completely new way for Australian and New Zealand customers to shop their favourite brands for less. While plans to create THE ICONIC OUTLET had been on the cards for some time, it’s a launch we knew we had to fast-track to meet the changing needs of both our consumers and partner brands during these uncertain economic times.”

“By leveraging our world-class tech, logistics, customer experience and assortment capabilities, our customers will now have the option of two distinct shopping destinations. THE ICONIC for a curation of the latest fashion, sport and lifestyle new arrivals, and THE ICONIC OUTLET, to shop some of the best deals across the country. With both destinations offering convenient delivery and a seamless customer experience, it’s outlet shopping unlike we’ve ever known here in Australia and New Zealand.” 


THE ICONIC OUTLET will launch with an introductory assortment across the categories of fashion, sport and kids, with additional styles, brands and tech features to be added in the coming months. Customers looking to make more sustainable purchase choices while shopping on THE ICONIC OUTLET can tap into savings on offer by using Considered; the same onsite filter used on THE ICONIC that makes it easy to shop more consciously via five sustainability values. 


Shop THE ICONIC OUTLET now with at least 50% off brands you love. All orders have a flat fee across standard delivery of $7.95 AU / $9.95 NZ. Afterpay available at checkout to shop now and pay later.



Take advantage of a range of launch offers including a buy three, save a further 25% off select styles available from 7am August 25, to 11:59pm, August 31, 2020 (SHOP HERE). Other introductory offers include: 

  • Women’s Dresses $20 or less*
  • Women’s Tops $10 or less*
  • Women’s Shoes $15 or less*
  • Men’s Shirts $25 or less*
  • Last Sizes 50% off men’s shoes*
  • Last Sizes 50% off kidswear
  • *See full T&Cs here





  • Mossman The Riviera Jumpsuit: see here
  • Atmos & Here May Leather Ankle Boots: see here 
  • Belle Cropped Trucker Jacket: see here
  • Nobody Denim Piped Sewed Skirt see here
  • Cotton On Woven Lillian Midi Dress: see here



  • Staple Superior Stretch Cotton Shirt: see here
  • Office Life Boat Loafer: see here
  • Double Oak Mills Endo Woven Loafer: see here
  • Academy Brand Marshal Linen Shirt: see here
  • AERE Double Breasted Linen Blazer: see here





  • Tussah Michaela Coat: see here
  • AERE Cropped Wide Leg Linen Pants: see here
  • Staple Superior Cotton Selvedge Jeans: see here





Bridget Mills 


E: [email protected] 

M: 0403 036 879


Nikki Gunnis


E: [email protected]

M: 0426 780 426



THE ICONIC is Australia and New Zealand’s fastest-growing and leading fashion and sports destination. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience for its customers. THE ICONIC boasts fast and on-time delivery across Australia and New Zealand, free shipping over $50 and free returns for 30 days, and is also Australia and New Zealand’s most downloaded fashion app. THE ICONIC has thousands of international and local brands and products across Women, Men, Sport, Designer, Kids and Considered with hundreds of new products curated on-site daily. A proud member of Global Fashion Group, the world’s leader in online fashion for growth markets, THE ICONIC is focused on liberating its customers through seamless and inspiring experiences. For more information, please visit



THE ICONIC OUTLET is Australia and New Zealand’s newest destination for price-savvy customers to discover the best style and sport discounts from an assortment of leading local and international brands. As a one-stop-shop, ANZ customers can access a curated womens, mens and kids style assortment with at least 50% off or more across brands they love. All orders on THE ICONIC OUTLET have a flat delivery fee of $7.95 AU / $9.95 NZ. For more information please visit


About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in LatAm, CIS, ANZ and SEA. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, THE ICONIC and ZALORA. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered over 34.6 million orders to 13.1 million Active Customers.

(ISIN: LU2010095458.)