Sydney: Australia and New Zealand’s leading fashion and sports online retailer, THE ICONIC, has launched a new go-to Wellness destination offering customers a curation of their favourite self-care brands and products. The new Wellness destination comes off the back of THE ICONIC launching its first Outlet offering in August, and provides customers with a convenient new way to purchase items that help bring out their happiest and healthiest self.

From face rollers, protein powders to non-medical face masks, THE ICONIC’s new Wellness destination will house an assortment of bath and body, aromatherapy, supplements and personal care by leading brands such as The Healthy Chef, Vida Glow, Foreo, Bondi Air Co, Gaiam, Salt By Hendrix, Shhh Silk and Biologi. Across intimate care, from BONDS and B Free Australia, this new destination will offer convenient access to eco friendly sanitary pads and period underwear, while a dedicated sexual wellness self-care category will be home to an assortment across premium vibrators from brands such as Par Femme, We Vibe and Velvetine.

Gayle Burchell, THE ICONIC’s Chief Category Officer, says: “At THE ICONIC, we’re constantly looking at ways to evolve our category mix to ensure we’re creating the best shopping experience possible for our customers. With increased time spent at home an ongoing reality, we want to continue liberating our customers with choice when it comes to their at-home needs. Whether it’s a new season outfit,  self-care essentials, or conveniently accessing a sexual wellness assortment, we’re excited to introduce Wellness to THE ICONIC and create a new way to help customers shop for their best self.” 

Customers looking to make more sustainable wellness purchase choices can use THE ICONIC’s innovative Considered edit, to filter  products and brands that align to select sustainability values.   

Shop THE ICONIC’s new wellness destination HERE with free express shipping available nationwide on all orders over $50 until September 14, 2020. 



  1. SHHH SILK Silk Face Covering Mask
  2. PEPPY CO LED Light Therapy Mask
  3. ECO. MODERN ESSENTIALS ECO. Bliss Diffuser & Best-selling Blends Collection
  4. SALT BY HENDRIX Gua Sha – Rose Quartz
  5. FOREO Luna 2 Facial Cleansing Massager – Combination Skin
  6. THE SEEKE Rose Quartz Face Roller
  7. BUTT NAKED The Goddess
  8. KISSED EARTH Brilliance Unflavoured – 180g
  9. BEAUTY BOOSTERS The Complete Collection
  10. LEIF PRODUCTS Two Hands – Buddha Wood LGE





THE ICONIC is Australia and New Zealand’s fastest-growing and leading fashion and sports destination. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience for its customers. THE ICONIC boasts fast and on-time delivery across Australia and New Zealand, free shipping over $50 and free returns for 30 days, and is also Australia and New Zealand’s most downloaded fashion app. THE ICONIC has thousands of international and local brands and products across Women, Men, Sport, Designer, Kids and Considered with hundreds of new products curated on-site daily. A proud member of Global Fashion Group, the world’s leader in online fashion for growth markets, THE ICONIC is focused on liberating its customers through seamless and inspiring experiences. For more information, please visit


About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in LatAm, CIS, ANZ and SEA. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: dafiti, lamoda, THE ICONIC and ZALORA. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered over 34.6 million orders to 13.1 million Active Customers.  (ISIN: LU2010095458.) For more information visit: