SYDNEY: Australia and New Zealand’s leading online retailer, THE ICONIC, has unveiled the launch of a dedicated Beauty destination for ANZ shoppers. This exciting new portal will provide customers with a seamless new way to access their most loved international and local beauty brands alongside THE ICONIC’s already coveted curation of fashion, sports and kids, to create an even more inspiring and convenient one-stop-shop. 

From skincare, makeup, haircare, body, grooming to fragrance, THE ICONIC’s new Beauty destination will launch with an impressive lineup of over 50 brands, including cult favourites like Napoleon Perdis, Aesop, Dyson, L’Occitane, Foreo and Peppy Co, with more beauty brands launching over the coming weeks and months.  For those seeking more sustainable beauty buys, THE ICONIC’s Considered filter, first launched in 2019, makes it easy for customers to shop based on sustainability values, such as Grown Alchemist’s Animal Friendly range and Cedar & Stone’s Eco Production options.  The retailer will also continue to prioritise its dedication to celebrating individuality by offering a diverse shade assortment and genderless beauty with brands such as CTZEN Cosmetics.

Erica Berchtold, CEO – THE ICONIC, says: “As a retailer dedicated to redefining the way Australian and New Zealanders shop, 2020 has seen us introduce an incredible amount of newness. From a sport assortment that is one of the most comprehensive ANZ wide, to the launch of THE ICONIC OUTLET, we are thrilled to officially welcome THE ICONIC Beauty to our ever expanding assortment. Having pioneered fast and on-time delivery, free returns and the best curation of fashion, sport and kids brands, beauty is a natural progression for THE ICONIC.  It’s a category our customers have been asking for and an initiative we have been working hard on delivering for some time before accelerating its launch in response to COVID-19.”

“Complete with the same seamless and inspiring shopping experience our customers know and love, THE ICONIC Beauty will allow our shoppers to access their favourite local and international beauty brands, alongside our world-class assortment of fashion, sports, kids, and wellness. It’s so rewarding to finally see THE ICONIC Beauty come to fruition, and we can’t wait to welcome even more of our customer’s favourite beauty brands in the coming weeks and months.” 

THE ICONIC Beauty will launch with an introductory assortment and see an impressive line-up of brands including Clarins, Elizabeth Arden, The Ordinary, ghd and more to be added in the coming months. The announcement of the new Beauty destination from THE ICONIC will sit alongside THE ICONIC’s Wellness offering of supplements, personal care and sexual wellness, announced last month, and further follows the launch of THE ICONIC OUTLET in August, 2020. 

Shop THE ICONIC’s new beauty destination HERE

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THE ICONIC is Australia and New Zealand’s fastest-growing and leading fashion and sports destination. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience for its customers. THE ICONIC boasts fast and on-time delivery across Australia and New Zealand, free shipping over $50 and free returns for 30 days, and is also Australia and New Zealand’s most downloaded fashion app. THE ICONIC has thousands of international and local brands and products across Women, Men, Sport, Designer, Kids and Considered with hundreds of new products curated on-site daily. A proud member of Global Fashion Group, the world’s leader in online fashion for growth markets, THE ICONIC is focused on liberating its customers through seamless and inspiring experiences. For more information, please visit


About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in LatAm, CIS, ANZ and SEA. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: dafiti, lamoda, THE ICONIC and ZALORA. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered over 34.6 million orders to 13.1 million Active Customers.  (ISIN: LU2010095458.) For more information visit: