In its first year of being rated, Dafiti was ranked 8th out of the 40 brands analysed

Luxembourg: Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has achieved another milestone in its ethical trade journey with Dafiti ranking 8th in the 2020 Fashion Transparency Index in Brazil. The report, published by Fashion Revolution, analyses more than 200 indicators related to working conditions, gender and race equality, greenhouse gas emissions, disposal of textile waste, and recycling, among others. The analysis assesses the level of disclosure by 40 major retail brands on the policies, practices and social impacts within their entire value chain.

Dafiti stood out with high scores in several areas, including in policies and commitments, governance and responsibility, and traceability of its processes – for which it achieved the highest weight in the final grade. 

Jaana Quaintance-Jones, Chief Sustainability Officer, GFG said: “We are delighted that Dafiti has received this recognition from Fashion Revolution in its first year of being rated in the Index. Our group-wide commitment to transparency enables us to build trust in our commitment to operating our business within planetary boundaries. Dafiti’s recognition solidifies this intent which will again be built upon in the release of GFG’s next non-financial report in early 2021.” 

Cristiano Medeiros, Social Responsibility and Sustainability Manager, Dafiti said “It is a great satisfaction to participate in the index for the first time and to be already positioned among the 10 brands with the highest index of transparency in the sector. Transparency is a powerful means of change and an indication of the respect we have for our consumers, suppliers and partners. There is still a lot of work to be done and we are increasingly adopting responsible practices in our value chain. We want to move forward by promoting reflections on the ecosystem that result in a new look at the sector, in a sustainable way in the long term”.

The full report and other information about this edition of the Fashion Transparency Index can be accessed here.




About Global Fashion Group:

Global Fashion Group is the leading fashion and lifestyle retail destination in LatAm, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 30 September 2020, GFG delivered 39.1 million orders to 15.4 million Active Customers. 

For more information visit: