São Paulo: Dafiti, the largest fashion and lifestyle e-commerce platform in Latin America (LATAM), marks their 10th anniversary by collaborating with 10 brands to create 10 exclusive collections. The campaign features brands such as Adidas, Capodarte, Colcci, Forum, Lança Perfume, Luiza Barcelos, Melissa, Porto Brasil, Reserva and Santa Lolla. The limited edition collections cater to the core Dafiti consumer by showcasing the essence and DNA of the business and celebrating the freedom and expression of fashion.
Malte Huffmann, co-founder and MD of Dafiti Group said: “We currently have thousands of brands in our portfolio, and many have been our partners for many years. We invite 10 of them, each of which represent different profiles of our customers, to collaborate with us this year on our 10th anniversary. To be the starting point of fashion in Latin America, we are building the platform that connects the best fashion curatorship with the inspiration to assemble looks in your own way, offering the best services to our partners, with the best shopping convenience for our customers. And we keep innovating. Presenting exclusive collaborations to our customers is already part of our history and this will be the first time that we have partnered with 10 major brands in a single launch. ”
Over the next few weeks key LATAM influencers such as Jessica Flores, João Tzanno, Joyce Kitamura, Josy Ramos, Julia Tedeusco, Kenya Borges, Mariana Lobo, Marieli Mallmann, Sabrina Dibynis and Stephanie Viegas will showcase how they style key pieces from the collection on their channels.
The exclusive collections, which cover menswear, womenswear, children’s clothing, accessories, shoes and homeware will launch throughout March and April and will be available via the Dafiti app and website.
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Dafiti is the leading fashion and lifestyle e-commerce platform in LATAM. Founded in 2011 and operating in four countries (Argentina, Brazil, Chile and Colombia), Dafiti’s purpose is to revolutionize the fashion ecosystem. Our diverse team of more than 3,700 people is dedicated to providing the best-in-class shopping experience for our customers and to be the platform of choice for our partners. Enabled by our proprietary technology ecosystem and operational infrastructure, our value proposition is based on offering fashion inspiration and the most attractive assortment at the highest convenience levels, while having a positive impact on our people and environment. In 2020, our platforms had more than 7.7 million active customers, and generated over EUR 575 million in NMV. Dafiti is part of Global Fashion Group, the leading online fashion and lifestyle destination in growth markets.
To learn more, visit:
Latin America: dafiti.com.ar, www.dafiti.cl, www.dafiti.com.co.
About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle retail destination in LatAm, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 9 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 31 December 2020, GFG delivered 42.0 million orders to 16.3 million Active Customers. (ISIN: LU2010095458.)