Luxembourg: Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, announces the launch of its inaugural Sustainability Report in Southeast Asia. The report highlights the progress achieved by ZALORA, against its sustainability targets while also outlining the challenges that have been faced in the last year.  The full report is available HERE.

As part of GFG’s 2022 sustainability targets and ZALORA’s sustainability roadmap established in 2020, ZALORA has progressively introduced concrete measures to drive its People and Planet Positive agenda. This includes involving all stakeholders in the fashion ecosystem, from customers, brands and suppliers to ZALORA’s own employees, across four key sustainability pillars – Environmental Footprint, Sustainable Consumption, Ethical Sourcing, and Responsible Workplace and Community Engagement.

ZALORA’s key milestones since the establishment of its Sustainability Strategy in 2020 include:

  • The introduction of Earth Edit – its sustainable shopping edit with carefully defined sustainable criteria, which already includes 5% of ZALORA’s retail branded portfolio 
  • The release of its first sustainable capsule collection in collaboration with TENCELTM  fiber, under the ZALORA Basics Label
  • An extensive range of Pre-Loved fashion luxury items, offered via a partnership with luxury marketplace reseller, StyleTribute 
  • Significant reduction in the impact of its own operations, including diverting 86% of fulfilment centre waste from landfills (mainly through recycling) and sourcing 68% of its delivery and internal packaging from sustainable materials

Gunjan Soni, CEO, ZALORA Group, said: “Sustainability is a core value for us, and to ensure that our work has a meaningful impact, we have aligned our efforts with five key principles – focusing on ZALORA’s direct impacts before looking at the wider sphere in which we operate; understanding where we can make the greatest difference; facing ZALORA’s biggest challenges head on and setting high targets; regularly testing progress against the Strategy and revising the plan where necessary; and committing to transparency and regular reporting.”

The significant progress made by ZALORA in its sustainability agenda form part of GFG’s journey in achieving the ambitious 2022 targets set out in its People and Planet Positive Report

Patrick Schmidt, Co-CEO of GFG, said:  “With over a billion potential customers across our footprint and more than half in Southeast Asia, we are uniquely placed to drive adoption of sustainable practices in growth markets, where sustainability is often not yet a front-of-mind concern. We recognise our responsibility and our potential to scale both our sustainability agenda and our positive impact. The progress made by ZALORA since the establishment of its Sustainability Strategy in 2020 brings us closer to realising this potential.”


About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in LatAm, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 9 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 31 December 2020, GFG delivered 42.0 million orders to 16.3 million Active Customers.  (ISIN: LU2010095458.)