GFG’s Lamoda now offers 9/10 customers access to “try-on” at delivery, within 2 days

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets announces that 90% of its CIS customers can now access fast, convenient and “try-on” delivery within a two day period. 

Following the long established adoption of “try-on” delivery across the region, Lamoda has accelerated the roll out of its Pick-up Points (PUPs) to complement its own courier service and help solve the complexities associated with try-on ‘at the door’. PUPs offer customers convenient times to collect orders and try-on their purchases before paying for them, in comfortable fitting rooms. 

100 Lamoda PUPs have opened in 51 new cities across the CIS so far this year, while 140 more are scheduled to open before the end of 2021, bringing the total to over 550. Combined with a market-leading delivery accuracy of 96% and convenient 15-minute to 1-hour delivery windows in some cities, Lamoda continues to revolutionise the way customers shop online in CIS.

Christoph Barchewitz, Co-CEO of Global Fashion Group said:GFG’s market-leading proposition is underpinned by localised and fashion-specific solutions. Having pioneered try-on at delivery 10 years ago, Lamoda has continued to evolve this service, which is an important enabler of fashion ecommerce in CIS. With a focus on last mile delivery, Lamoda continues to evolve its customer proposition to ensure its market leading position. ”

As consumers continue to shift online,  GFG is focused on creating inspiring and seamless customer experiences in line with local market needs  –  from discovery to delivery.  For more information visit




About Global Fashion Group:

Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, CIS, SEA and ANZ.  From our people, to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our four e-commerce platforms: dafiti, lamoda, ZALORA and THE ICONIC connect an assortment of international, local and own brands to more than one billion consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is  infused with unparalleled local knowledge. Our vision is to be the #1 online destination for fashion & lifestyle in growth markets, and we are committed to doing this responsibly by being people and planet positive across everything we do.