GFG’S THE ICONIC joins forces with AirRobe to make circular fashion part of the customer shopping experience in Australia & New Zealand (ANZ)

SYDNEY: Australia and New Zealand’s leading fashion, sports, and lifestyle retailer, THE ICONIC is proud to announce a first-of-its-kind innovation that allows customers to seamlessly resell, rent, or recycle their preloved fashion items – the AirRobe Circular Wardrobe

Created in partnership with Australian re-commerce platform, AirRobe, this exciting move sees THE ICONIC become the first major online retailer globally to integrate one-click functionality that allows customers to extend the life cycle of their preloved fashion items, without having to do any heavy lifting. Everything from the product description and images, to the suggested price, are all taken care of during the transaction process.

Erica Berchtold, THE ICONIC CEO says: “Since 2011, THE ICONIC has been known as the pioneer, innovator and disrupter of retail in ANZ. In our 10th year, this is still in our DNA as we today announce a game-changing new partnership with AirRobe. Together we join forces to accelerate the circular fashion movement, by providing ICONIC customers with a seamless solution to shop more responsibly, extend the life cycle of their preloved fashion items and reduce the overall cost of their garments. This milestone brings us one step closer to addressing industry-wide sustainability challenges, and further demonstrates our commitment to becoming the most planet positive retailer in ANZ.” 

Founder and CEO of AirRobe, Hannon Comazzetto comments: “AirRobe allows retailers to enter the circular economy seamlessly with a zero-waste solution, helping consumers to find resale, rental, recycle and donation opportunities for their pre-loved garments. With AirRobe, shoppers never have to go through a manual listing process for reselling their pre-loved fashion again. We are thrilled to partner with Australia’s leading online retailer, THE ICONIC to bring our product to shoppers all over Australia and New Zealand. It’s a big moment for the circular fashion economy and it’s been great to see THE ICONIC’s true commitment to sustainability and leadership towards a circular ecosystem.”

The announcement of THE ICONIC’s partnership with AirRobe delivers against THE ICONIC’s 2022 Sustainability Strategy as outlined in the retailer’s Annual Progress Report. Given this is a first-of-its-kind innovation, currently the AirRobe Circular Wardrobe exists on THE ICONIC website and not the app. 

Shop THE ICONIC now, and add to your Circular Wardrobe courtesy of AirRobe. Find out more HERE



THE ICONIC is Australia and New Zealand’s leading fashion, sports and beauty destination. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience for its customers. THE ICONIC delivers across Australia and New Zealand, free shipping over $50 and free returns for 60 days, and is also Australia and New Zealand’s most downloaded fashion app with almost 5m downloads. THE ICONIC has thousands of international and local brands and products across Women, Men, Sport, Designer, Kids, Beauty, Home and Considered with hundreds of new products curated on-site daily. THE ICONIC also has Outlet; a bespoke shopping destination separate to THE ICONIC’s main site for price-conscious shoppings, complete with the same ICONIC experience they love. A proud member of Global Fashion Group, the world’s leader in online fashion for growth markets, THE ICONIC is focused on liberating its customers through seamless and inspiring experiences.

About Global Fashion Group:

Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, CIS, SEA and ANZ. From our people, to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our four e-commerce platforms: dafiti, lamoda, ZALORA and THE ICONIC connect an assortment of international, local and own brands to more than one billion consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. Our vision is to be the #1 online destination for fashion & lifestyle in growth markets, and we are committed to doing this responsibly by being people and planet positive across everything we do.

About AirRobe:

AirRobe is a tech platform for the fashion industry that enables fashion retailers and their end-customers to seamlessly enter and monetise the circular economy. AirRobe’s flagship product, the AirRobe Circular Wardrobe, integrates directly into online retail stores. AirRobe allows customers to save their new purchases – including the item’s description and images –  so they can rent, resell, donate or recycle on the AirRobe marketplace later in just one-click. AirRobe makes entering the circular economy easy and financially beneficial for fashion retailers and their customers.  For more information, please visit: