Luxembourg: Global Fashion Group (GFG) announces the appointment of John Baker to the Group’s Supervisory Board and as member of the Audit, Remuneration and Sustainability Committees, effective from 1 January 2023.

John has spent a large part of his career with PricewaterhouseCoopers (PwC), where he most recently served as Lead Relationship Partner and Group Audit Partner, up to his retirement in 2020. Over time he has also held positions across a wide range of sectors on various Board and Audit Committee roles. 

John’s business and auditing experience, brings decades of expertise to GFG across a wide range of international groups in both developed and emerging markets, including GFG’s geographies. Further, his extensive experience across retail, technology and ESG in particular, bring further functional aptitude and knowledge of GFG’s sector, which strongly complement the existing individual capabilities of the GFG Supervisory Board members.

Additionally, Carol Shen, current member of the GFG Supervisory Board, has been appointed Chair of the Sustainability Committee and member of the Nomination Committee as of 1 January 2023. 

After almost four years of service, on 1 January 2023, Victor Herrero, stepped down from the GFG Supervisory Board to focus on his other executive and non-executive roles.


Cynthia Gordon, Chairman of the GFG Supervisory Board, said: 

“We are very  pleased to welcome John Baker to the GFG Supervisory Board.  His wealth of international experience across relevant sectors, will have a very positive impact on the Group. I look forward to working with John and the rest of the GFG Supervisory Board on the next stages of GFG’s journey and building an even stronger business. 

On behalf of the GFG Supervisory and Management Boards, I would also like to thank Victor Herrero for his exceptional service. He played a key role in GFG’s sustainability journey over the last years, which also saw the transformation of GFG from a privately held company to a publicly listed one. We wish Victor all the best for the future.”

Commenting on his appointment to the GFG Supervisory Board, John Baker said: 

“I am delighted to have joined the GFG Supervisory Board. I am really excited about the future of the company and am looking forward to working with the other members of the Supervisory Board, the Management Board and the broader management team on the next phase of GFG’s development.”

For more information about GFG and our leadership, please visit: 

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About Global Fashion Group:
Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, SEA and ANZ. From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our three e-commerce platforms: Dafiti, ZALORA and THE ICONIC connect an assortment of international, local and own brands to over 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. As part of the Group’s vision is to be the #1 online destination for fashion & lifestyle in growth markets, we are committed to doing this responsibly by being people and planet positive across everything we do.