Dafiti, the largest fashiontech in LATAM and part of Global Fashion Group (GFG), today announces the exclusive launch of Mango on its platform in Brazil. The Spanish brand will be part of the premium section on Dafiti and include a robust catalog of Mango’s collection for women.
Mango’s exclusive launch on Dafiti reinforces the fashiontech’s strategy to bring the world’s fashion to everyone by offering democratic access to major national and international brands – with delivery throughout Brazil at competitive prices.
Founded in Barcelona, Spain, in 1984, Mango is present in over 115 countries and has more than 2,600 stores worldwide. In Brazil, the brand will be sold solely and exclusively on Dafiti’s website and app. Mango’s has always been characterized for dressing the modern urban woman, following the latest trends with its own quality designs at an affordable price and its pieces stand out for their durability and high quality.
Among the categories that will be available on Dafiti, are several options for knitwear, sweaters and cardigans and a wide variety of denim pieces, including different shapes, washes and styles. The collection on Dafiti will also feature pieces that reflect the latest trends through dresses, blouses, shirts and skirts – ideal for the upcoming autumn/winter seasons.
Fabio Fadel, CCO and Brazil Lead at Dafiti said:
“The launch of Mango exclusively on Dafiti Brazil illustrates the execution of our commercial strategy which is focussed on building the best assortment in the country. We want to offer our customers the best fashion curation through exclusivity and by housing the most desired brands in Brazil – and the world.”
Elena Carasso, Mango’s customer and online director said:
“The arrival of Mango in Brazil through our partnership with Dafiti is a major step forward in our strategy to expand our online business globally. Apart from Brazil, the forecasts for the 2023 financial year involve taking the online business to over 20 new markets in the first half of the year, including Africa.”
Mango will join over 100 specially chosen and internationally recognised premium brands on Dafiti, including Hugo Boss, Armani Exchange, Lauren Ralph Lauren, Michael Kors and Lacoste. Dafiti also offers customers the most convenient shopping experience, with multiple payment methods, interest-free installments in up to 10 installments, free shipping and easy exchange options with collection directly at the customer’s home.
To check the complete Mango collection at Dafiti, please visit the link below: http://www.dafiti.com.br/mango/
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About Dafiti Group
Dafiti Group is the largest fashion and lifestyle fashiontech in Latin America. Founded in 2011 and operating in four countries (Argentina, Brazil, Chile and Colombia), the group aims to revolutionize the fashion ecosystem with intelligence. Our diverse team of over 3,000 talent is dedicated to providing the best shopping experience for our customers and being the platform of choice for our partners. Powered by our technology ecosystem and the infrastructure of our operations, our value proposition is based on offering: the best portfolio and curation, fashion inspiration, the best prices, the best convenience and all this with care to generate a positive impact on the people and on the planet. In 2020, our platforms had more than 7.7 million active customers, generating NMV of R$3.4 billion
For more informations about Dafiti:
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About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, SEA and ANZ. From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our three e-commerce platforms: Dafiti, ZALORA and THE ICONIC connect an assortment of international, local and own brands to over 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. As part of the Group’s vision is to be the #1 online destination for fashion & lifestyle in growth markets, we are committed to doing this responsibly by being people and planet positive across everything we do.
For more information visit: www.global-fashion-group.com
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About Mango:
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the centre of its business model, and a strategy based on constant innovation, the search for sustainability and a complete ecosystem of channels and partners. Founded in Barcelona in 1984, the company closed 2022 with a turnover of 2.688 billion euros, with 36% of its business originating from its online channel and with a presence in over 115 markets. More information at mangofashiongroup.com
