London: COS is further expanding its wholesale presence globally, through Global Fashion Group (GFG’s) THE ICONIC, to bring COS collections to more customers in Australia and New Zealand. This announcement follows the launch of COS on GFG’s platform in Southeast Asia, ZALORA, in Singapore, Malaysia and The Philippines.
Partnering with THE ICONIC as a strong market-leading platform will help expand COS’ wholesale presence in the region, aligning with the brand’s ambition to meet customers where they are and continue to build greater brand awareness.
“We are excited to be partnering with GFG’s platform in Australia and New Zealand, THE ICONIC – a market leader with extensive local following. This provides a great opportunity for COS to increase brand awareness as well as reach new customers in these countries.
By adding another established retailer in a major market to our wholesale portfolio, we can build on our existing online presence while engaging and inspiring customers via new channels.”
Lea Rytz Goldman, COS Managing Director
“We are delighted to build on our partnership with COS, with the launch of the brand on THE ICONIC, enabling our customers in Australia and New Zealand to shop the brand’s coveted collections on our website and app and to experience our superior delivery services.
Central to our commitment of putting our customers at the heart of everything we do, is forming robust partnerships with brands who, like us, focus on creating holistic, customer-first experiences across all channels.”
Melanie Smallwood, Chief Brand Partnerships Officer, Global Fashion Group
COS is now available to shop online at THE ICONIC with a curated assortment of womenswear and menswear products from the latest SS23 collection.
Inspired by contemporary culture, the London-based fashion brand is known for iconic wardrobe pieces, elevated essentials, and innovative designs that are made to last. Dedicated to quality and sustainability, COS takes a bespoke approach to design, creating unique collections that combine function with timeless style.
Since its launch in 2007, COS has expanded across Europe, Asia-Pacific, North America, and the Middle East. Today the brand has a 252-store portfolio, spanning 47 physical markets, 38 online markets and selected wholesale partners.
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