São Paulo, 23 October 2024 – Dafiti, the leading fashion and lifestyle platform in Latin America and part of Global Fashion Group (“GFG”), announces the exclusive arrival of Mango’s men’s and children’s collections on its platform in Brazil. Last year, Dafiti exclusively launched the Spanish brand’s women’s collection in Brazil and has now expanded its catalogue to include these additional segments.
Expanding Mango’s portfolio in the Brazilian market strengthens Dafiti’s strategy of bringing global fashion to everyone. This partnership provides customers across the country with access to major national and international brands at competitive prices and convenient delivery options.
Patrícia Schneid, Style Manager at Dafiti, said: “By bringing the Mango collection for men and children we are offering high-quality products, fine materials and fashion information at affordable prices.”
The men’s portfolio features essential items with added value through the use of premium raw materials, such as linen, and textures that make the pieces even more special. The collection was designed to meet the needs of men during their vacations and at casual occasions in the Brazilian summer. In line with this purpose, the pieces feature earthy tones, rustic and natural materials, slightly tropical prints, along with navy blue and stripes.
The kids’ line has been specifically designed for children to have fun with interactive and elegant pieces made from special and sustainable materials. The clothes blend style and comfort with beautiful clothes that allow children to move and play with ease. The collection was designed for the height of summer, featuring a romantic style for girls with ruffles and prints and maritime references for boys inspired by beach vacations.
Daniel Soares, Chief Commercial Officer of Dafiti, said: “Brazil has become an increasingly strategic country in global fashion. At Dafiti, we offer our customers international brands that are found in the world’s top fashion destinations. The arrival of Mango is an example of this approach, and is part of our positioning as the leading fashion and lifestyle platform in Latin America. We continue to focus on offering customers an assortment of the most sought-after labels in Brazil and around the world, with exclusive brands not available at competitors, and a curation of the best fashion for our customers.”
Mango’s complete collection is available to shop here: www.dafiti.com.br/mango/
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About Dafiti Group
Dafiti is the largest fashion and lifestyle platform in Latin America and its mission is to bring the world’s fashion to everyone. Through its technology ecosystem and operations infrastructure, Dafiti focuses on bringing cutting-edge curation, exclusive products and quality logistics. Founded in 2011 and operating in three countries (Brazil, Chile and Colombia), the company is dedicated to providing an easy shopping experience for customers and being the best platform for its partners. Dafiti offers excellence through its portfolio, cost-benefit and convenience, all while striving to make a positive impact on people and the planet.
About Global Fashion Group
Global Fashion Group (GFG) is the leading fashion and lifestyle destination in LATAM, SEA and ANZ. From GFG’s people to its customers and partners, the Company exists to empower everyone to express their true selves through fashion. GFG’s three ecommerce platforms – Dafiti, ZALORA and THE ICONIC – connect an assortment of international, local and own brands to a market of 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with local expertise. The Company’s vision is to be the #1 fashion & lifestyle destination in its markets, and is committed to doing this responsibly by being people and planet positive across everything it does. For more information visit: www.global-fashion-group.com.
About Mango
Mango, one of Europe’s leading fashion groups, is a global company with design, creativity and technology at the heart of its business model, and a strategy based on constant innovation, the pursuit of sustainability and a complete ecosystem of channels and partners. For more information visit: mangofashiongroup.com.
