Sydney, 15 July 2025 – Australia and New Zealand’s leading fashion and lifestyle platform, THE ICONIC, has announced the addition of CIRKULAR, a premium platform for sustainable shopping from luxury brands and leading Australian designers, to its pre-loved offering. This partnership marks a significant step in THE ICONIC’s ongoing commitment to circularity and conscious consumption, providing customers a wider assortment of curated pre-loved fashion.
Founded in 2023, CIRKULAR is renowned for its expertly curated selection of pre-loved women’s fashion from both international and local designer cult labels including Jacquemus, CAMILLA AND MARC, Zimmermann, Anna Quan, ACNE Studios, The Frankie Shop, Viktoria & Woods, Prada, Henne, SIR. Scanlan Theodore, Balmain, Blanca, Esse Studios, Christopher Esber, Ganni, Rylan, Solaqua, Alemais to name a few. Each piece is carefully sourced from exclusive consignors and fashion industry insiders, ensuring exceptional quality and authenticity.
As a Foundation Member of Seamless, THE ICONIC is dedicated to driving positive change in the fashion industry by enabling and encouraging more Australians and New Zealanders to embrace pre-loved clothing. CIRKULAR will join THE ICONIC’s pre-loved portfolio alongside luxury fashion marketplace Azura Runway and vintage streetwear and sneaker platform The Real Deal, who both joined the platform in 2022.
Gayle Burchell, THE ICONIC’s Chief Commercial & Sustainability Officer said, “We are thrilled to welcome CIRKULAR’s edit of premium pre-loved fashion to THE ICONIC. CIRKULAR Co-Founder and former General Manager of GRAZIA and ICON, Marnie Dibden Cate’s deep connections within the Australian fashion industry and expertise, bring an editorial lens to the curation and photography that we know our customers will love. There is a confidence with a partner like CIRKULAR that every piece is authentic and in exceptional condition, an important consideration when shopping pre-loved.”
Marnie Dibden Cate, CIRKULAR Co-Founder and Creative Director said, “Thanks to this new partnership with THE ICONIC, we have the opportunity to reach more people than ever before whilst staying true to our mission of elevating the pre-loved purchase experience. It marks a major milestone for CIRKULAR and I am thrilled to be working with THE ICONIC toward a more circular future of fashion”
THE ICONIC now stocks the best of CIRKULAR’s curation at https://www.theiconic.com.au/cirkular/
– ENDS –
About THE ICONIC
THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience. THE ICONIC offers fast delivery across Australia and New Zealand, with free shipping on orders over $75 and free returns for 30 days. Featuring thousands of international and local brands, its range spans Women, Men, Sport, Beauty, Wellness, Home, Designer, Kids, Toys, and the Considered collection. A proud member of Global Fashion Group—the world’s leader in online fashion for growth markets—THE ICONIC is focused on shaping the future of shopping in Australia and New Zealand. For more, visit theiconic.com.au / @theiconicau.
About Global Fashion Group
Global Fashion Group (GFG) is the leading fashion and lifestyle destination in LATAM, SEA and ANZ. From GFG’s people to its customers and partners, the Company exists to empower everyone to express their true selves through fashion. GFG’s three ecommerce platforms – Dafiti, ZALORA and THE ICONIC – connect an assortment of international, local and own brands to a market of 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with local expertise. The Company’s vision is to be the #1 fashion & lifestyle destination in its markets, and is committed to doing this responsibly by being people and planet positive across everything it does.
ABOUT CIRKULAR
CIRKULAR brings unmatched industry knowledge and networks to the pre-loved fashion space, curating highly desirable collections of pre-loved designer items from fashion industry insiders, championing the ethos of ‘purchasing with purpose.’ In addition to promoting conscious consumerism, CIRKULAR is committed to reforestation and climate-positive action through its partnership with Ecologi.
