Sydney, 17 March 2026 – THE ICONIC, Australia and New Zealand’s leading fashion and lifestyle platform, is proud to announce it has officially become a Certified B Corporation™.
Awarded by B Lab, the certification recognises THE ICONIC has joined a global community of businesses that are meeting credible and verified standards of social and environmental performance, accountability and transparency, committed to balancing profit with purpose.
Across B Corp’s five impact areas of governance, workers, community, environment and customers, THE ICONIC was recognised for high standards of social and environmental performance, supply chain accountability and transparency, strong people and employment policies, customer stewardship, clear reporting and governance.
In relation to its social and environmental performance, 20% of THE ICONIC’s assortment meets social or environmental certifications or standards, it uses 100% renewable energy in its operations, 79% of customer delivery and warehouse packaging weight is recycled content and the Company has reduced its Scope 1 & 2 emissions by more than 50% ahead of its 2030 science-based targets.
Gayle Burchell, Chief Commercial and Sustainability Officer at THE ICONIC said, “We are proud to have received B Corp Certification. For us, B Corp Certification isn’t a finish line, it is a framework that helps maintain accountability. As we continue our journey, we are committed to continuous improvement and recognise our position of influence within the industry to contribute to collective change.”
Demonstrating its commitment to driving positive industry-wide change through practical, accessible circular fashion solutions, THE ICONIC is also expanding its circular solutions hub, RE-ICONIC®, with a new repairs and alterations service. Australia-based tech startup Hello Tailr will provide the online service, giving customers across Australia easy access to professional tailoring to help them get the perfect fit and extend the life of their favourite pieces.
Launching as a scalable pilot, the service will initially focus on simple alterations such as shortening and basic repairs for trousers and jeans. Customers can book and pay online via Hello Tailr, send in their items, have them professionally altered or repaired and returned in just a few clicks*.
Hello Tailr partners with local social enterprises such as The Social Outfit, Second Stitch and The Social Studio to undertake the professional tailoring.
Commenting on the pilot, Hello Tailr Founder, Owen Parry said, “We are proud to be working with THE ICONIC to offer its customers professional alterations and repair services and play a part in their circularity efforts. Customers can now access convenient, high-quality services and at the same time support our Social Enterprise Partners to provide meaningful job opportunities, skilled training and ethical wages.”
Gayle Burchell continued, “There is no question the fashion industry needs to do better. Customer facing initiatives like Hello Tailr’s alterations and repair service are a great example of that endeavour, however are just one part of the broader efforts we’re making. Guided by our 2030 People & Planet Positive Strategy, we are focused on further reducing our carbon emissions in line with science-based targets, increasing our assortment of preferred fibres and products, improving our energy efficiency, minimising packaging and waste and elevating standards with all of our partners.”
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- Pre-Loved: THE ICONIC features a hand-picked selection of marketplace sellers who specialise in sourcing pre-loved fashion including premium pre-loved womenswear from CIRKULAR, luxury items from Azura Reborn and vintage streetwear from The Real Deal.
- Donate or Recycle: RCYCL launched on THE ICONIC’s platform in 2024, offering a convenient solution to either donate clothing in good condition to the Salvos Stores or recycle unwearable items. Customers simply purchase a RCYCL or REWEAR bag on THE ICONIC, fill it with sorted items and drop to their nearest Post Office.
- Rescued: Gives items that may otherwise be discarded, a second chance at highest and best use, through repair or upcycling. THE ICONIC’s team identifies items in our warehouse that, whilst new, have minor imperfections requiring some care. Revibe expertly cleans and repairs these pieces, restoring them to excellent condition, ready to sell to customers from 35% of the RRP. Additionally, innovative Australian brand Re/lax Remade is the first upcycled brand to join THE ICONIC’s platform.
- Alterations & Repairs *NEW SERVICE*: Australian-based tech startup, Hello Tailr, now offers THE ICONIC’s customers access to professional tailoring and mending services, initially for simple alterations to trousers and jeans, such as hemming or seam repairs. Hello Tailr partners with local social enterprises such as The Social Outfit, Second Stitch and The Social Studio to undertake the professional tailoring, supporting vulnerable communities through training, ethical wages and job opportunities. Priced between $7 and $50 (excluding two-way postage) the repairs and alterations service is now available here.
*Alterations and repair services are estimated to take 5 business days excluding shipping timeframes which can vary based on customer location. Customers are able to send items purchased on THE ICONIC or elsewhere. The service is currently available to Australian customers only.
About THE ICONIC
THE ICONIC is Australia and New Zealand’s leading fashion and lifestyle platform. Since 2011, it has defined the future of retail by creating a seamless and inspiring shopping experience. THE ICONIC offers fast delivery across Australia and New Zealand, with free shipping on orders over $75 and free returns for 30 days. Featuring thousands of international and local brands, its range spans Women, Men, Sport, Beauty, Wellness, Home, Designer, Kids, Toys, and the Considered collection. A proud member of Global Fashion Group—the world’s leader in online fashion for growth markets—THE ICONIC is focused on shaping the future of shopping in Australia and New Zealand. For more, visit theiconic.com.au / @theiconicau.
About Global Fashion Group
Global Fashion Group (“GFG”) is the leading fashion and lifestyle destination in ANZ, LATAM and SEA. GFG exists to empower its people, customers and partners to express their true selves through fashion. GFG’s three ecommerce platforms – THE ICONIC, Dafiti and ZALORA – offer a curated assortment of international, local and own brands to a diverse market of 700 million consumers. Through a seamless and inspiring customer journey, powered by a blend of data-driven insights and local expertise, GFG’s platforms deliver an exceptional customer experience from discovery to delivery. GFG’s vision is to be the #1 fashion & lifestyle destination in its markets, and is committed to doing this responsibly by being people and planet positive across everything it does. (ISIN: LU2010095458) For more information visit: www.global-fashion-group.com.
