Luxembourg, 7 July 2025 – Global Fashion Group (“GFG” or the “Group”), the leading online fashion and lifestyle destination in LATAM, SEA and ANZ, announces the appointment of Felipe Garcia Alvarez as Chief Executive Officer (CEO) of ZALORA. Felipe will join ZALORA at the start of September, bringing a wealth of industry experience and a proven track record of successful leadership to the business.
With over twenty years of experience, Felipe is a seasoned executive with experience across Europe, South East Asia and the Middle East as well as deep expertise in e-commerce, digital transformation, and fashion. Previous roles include CEO of Namshi (post GFG sale to Emaar Malls), Lazada as Executive VP of Fashion based in Singapore, and four years at Amazon, initially establishing the first EU centralized category team for consumer operations before leading the UK Fashion Division. His track record of driving profitable growth and navigating business transformations in the e-commerce fashion and retail space, across diverse regions will serve ZALORA well as we continue our transformation journey.
Christoph Barchewitz, CEO of GFG, commented: “We are delighted to have Felipe join GFG as our new ZALORA CEO based in Kuala Lumpur. He is going to be instrumental in leading ZALORA’s transformation, with a strong focus on enhancing our assortment, elevating the customer experience, and adapting marketing strategies.”
Felipe Garcia Alvarez, incoming ZALORA CEO said: “I am looking forward to joining ZALORA, the most well-known and loved fashion & lifestyle e-commerce platform in South East Asia. The opportunities that ZALORA has to connect consumers to the limitless world of fashion excite me. I am looking forward to working with the team, brands and partners to delight customers in SEA.”
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About Global Fashion Group
Global Fashion Group is the leading fashion and lifestyle destination in LATAM, SEA and ANZ. From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our three ecommerce platforms: Dafiti, ZALORA and THE ICONIC connect an assortment of international, local and own brands to 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. Our vision is to be the #1 fashion & lifestyle destination in LATAM, SEA and ANZ, and we are committed to doing this responsibly by being people and planet positive across everything we do. (ISIN: LU2010095458)
For more information visit: www.global-fashion-group.com
