ABOUT GFG

OUR VISION IS TO BE THE #1 FASHION & LIFESTYLE DESTINATION IN ANZ, LATAM & SEA. OUR PURPOSE IS TO ENABLE TRUE SELF-EXPRESSION.

Global Fashion Group (GFG) is the leading fashion and lifestyle destination in 9 countries across Australia and New Zealand, Latin America and Southeast Asia. Our first brand launched in 2011.

We operate three ecommerce platforms under the brand names: THE ICONIC in ANZ, Dafiti in LATAM and ZALORA in SEA. Our inspiring and seamless platforms connect our customers and brand partners through a one-stop shop experience featuring a broad and relevant assortment of products and services.