The Edie tote bag will be available online across Southeast Asia, Hong Kong and Taiwan

Singapore, 22 May 2018; ZALORA, Asia’s Online Fashion Destination is proud to announce the launch of the exclusive Jason Wu GREY x Sometime by Asian Designers Edie tote bag on 4th June  2018. Available only via the fashion ecommerce platform in Malaysia, Singapore, Indonesia, Taiwan,  Hong Kong, and the Philippines, it is the first international designer collaboration by ZALORA and Sometime by Asian Designers.

Designed with practicality in mind, the Edie is crafted vertically with three additional compartments. It closes up with a concealed magnetic hardware, ensuring accessibility and convenience. The tote comes in two sizes and is available in six colours ranging from Slipper, Soft Pink, Creme, Orange, Mustard, and Ultramarine. The Edie tote in Ultramarine, will be exclusive to Taiwan to honour Jason Wu’s birthplace.

Jason Wu, who is based in New York, cites the bag’s bold colour block details as reflections of Josef Albers’ square paintings. “The inspiration for the Edie tote comes from my love of mid-century art and architecture,” he said. Pairing the old and the new, he also said that the modern silhouette of the bag truly reflects the timeless sensibility of the collection.

Bringing the design to life, Sometime’s Head of Product, Nicole W. said that,

Jason Wu is an extraordinary burst of creative energy in the fashion industry. It was our job to make sure that his design continues to inspire bag lovers and at the same time, for our clientele to own exceptional quality bags.

In a private dinner held in Malaysia to announce the collaboration recently, Wu shared his goals to engage with more collaborations in his home, the Asia-Pacific region. He hopes to help fellow Asian fashion designers and fashion companies to come into prominence. “I agreed on this project on so many levels. I love collaborations, and I’ve done many in my career. With this, it’s not just about Jason Wu GREY, Sometime by Asian Designers, and ZALORA.

Everyone knows we know how to buy, but what they need to know is we also know how to make. That is something I am proud to share with the world. It’s very impressive, and that is my goal,” says Wu. Commenting on its first regional collaboration with an international designer, Nicole W. added that, “The brand speaks on celebrating the magic of Asian designers and the launch of Edie truly reflects what we advocate. We are honoured to have Jason Wu on board and there is no better partner than ZALORA to help spearhead our expansion into new markets, making everyone a style icon in their own rights!”

Saskia de Jongh, ZALORA’s Chief Commercial Officer added, “This collaboration is a milestone for ZALORA, Sometime and Jason Wu, as we worked together to offer consumers in the region a product that celebrates Asian creativity and innovation. Supporting the region’s fashion industry has always been a key focus for us at ZALORA, and we see this collaboration as another exciting opportunity to enable our partners to access a much wider audience in the region through our innovative platform and expansive logistics network. It’s also a great opportunity for us to excite fashion customers in Asia with sought after fashion products available exclusively to them.”

Bag lovers should get ready to spoil themselves as the tote will retail between the price range of SGD199 for the large Edie and SGD149 for the mini version.

Shop Jason Wu GREY x Sometime by Asian Designers exclusively on from 4th June 2018, 11.00am (SGT).