Fashion industry veteran brings substantial global experience in fashion, retail and sustainability to GFG

Luxembourg, 5th March 2019: Global Fashion Group (GFG), the leading fashion & lifestyle destination in growth markets, today announces the appointment of Victor Herrero to its Board as Non-Executive Director and Chairman of the Sustainability Committee.

Most recently, Victor was the CEO of GUESS?, one of the most recognised global lifestyle brands. Prior to this role, Victor was Head of Asia Pacific at Inditex Group, the world’s largest fashion retailer with brands including Zara, Massimo Dutti, Pull & Bear, Bershka, and Stradivarius, where he spent more than 12 years.

With over fifteen years of industry experience, across some of the most renowned fashion and lifestyle brands and in some of the world’s biggest fashion markets, Victor brings a deep understanding of the global fashion industry, to GFG. In his career, Victor has focused on developing and implementing market entry and expansion strategies, and on innovation through digital enhancement, including the use of key emerging technologies such as artificial intelligence and augmented reality – bringing further experience and new ways of understanding customer insights, to GFG.

Commenting on Victor’s appointment, Cynthia Gordon, Chairman of the Board, said:
“I am very pleased that Victor has joined the GFG Board. His wealth of experience in the fashion industry and across GFG’s operating regions will be extremely positive for the Group. I am truly excited about the future of GFG with Victor on the Board and look forward to working together on the next stages of GFG’s development.”

Commenting on his appointment to the GFG Board, Victor Herrero said:
“I am thrilled to have joined the GFG Board. Having worked with GFG during my time as CEO at GUESS?, I am really excited about the future of the company and am looking forward to working with the other members of the Board and the broader management team on the next phase of GFG’s development.”

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About GFG
Global Fashion Group (“GFG”) is the leading fashion and lifestyle destination in Asia Pacific, Latin America and CIS. We connect over 8,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: THE ICONIC, ZALORA, Dafiti and Lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 19 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2018, GFG delivered over 27 million orders to over 11 million active customers, generating Net Merchandise Value of approximately €1.5 billion.

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