Online fashion retailer ZALORA announced the appointment of Silvia Thom as Chief Technology Officer.

Singapore, 1 April 2019 – Online fashion retailer ZALORA announced the appointment of Silvia Thom as Chief Technology Officer. She is taking over from Karthik Subramanian who will move on to assume the Global CTO role in Global Fashion Group, ZALORA’s parent company.

Prior to her appointment as CTO, Silvia was previously the Senior Director of Product Management & 1Engineering, responsible for product engineering across the regional ZALORA tech portfolio. Silvia contributed to many impactful initiatives in the Product and Engineering team. She has an excellent track-record of delivering difficult technology projects including most of the tech innovations on the app, operations, customer-retention and customer experience.

Gunjan Soni, ZALORA CEO shared, “During this time of accelerated growth for ZALORA, we decided to look within the organization to entrust the duty of ushering ZALORA’s next chapter of innovation and growth. Silvia is a proven leader with impressive technical skills, and business vision. I am confident that with Silvia at the helm of our Tech team, ZALORA will continue to give fashion
consumers in Asia, the best online and seamless shopping experience.”

Commenting on her appointment, Silvia shared, “ I am extremely excited about leading our amazing Engineering team through the next phase of growth at ZALORA. Together, we will continue to deliver the best shopping experience to our customers and drive innovation as the number #1 tech platform for fashion in South East Asia. I also want to express my deepest gratitude to Karthik who trusted me with a lot of responsibility in these past 6 years at ZALORA and whose leadership has been fundamental in preparing me for this role.”

Silvia has a degree in Business Administration from the University of Saarland and brings 13 years of experience having held several tech leadership roles at fast-growth companies including beauty
subscription service, Glossybox and Sellaband, a music crowdfunding platform, where she was Country Manager for Japan before joining ZALORA in February 2013.


Hi-res image and logo available for download here.


ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong
and Taiwan. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA Group’s localised sites offer an extensive collection of top international
and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.


Global Fashion Group (“GFG”) is the leading fashion and lifestyle destination in Asia Pacific, Latin America and CIS. We connect over 8,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: THE ICONIC, ZALORA, Dafiti and Lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 19 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2018, GFG delivered over 27 million orders to over 11 million active customers, generating Net Merchandise Value of approximately €1.5 billion. For more information, visit