Dafiti sponsors first ever Veveta Box at the Carnival of Salvador

The largest fashion e-commerce platform in Latin America will be a sponsor at the festival for the first time

“Salvador 2020: the world goes and Dafiti goes along!” Following the celebration of its ninth anniversary in January, Dafiti  begins the new decade with much celebration: the leading online fashion and lifestyle destination in Latin America will, for the first time, participate in the Carnival of Salvador – one of the largest and most important events in Brazil. At the festival  Dafiti will be one of the official sponsors of singer, Ivete Sangalo’s Carnival, including Bloco Coruja and the first edition of the Veveta Box.

The sponsorship will last five days (from February 21st to 25th), and will include various brand activations, a space for the public to personalize their t-shirts, as well as exclusive gifts for all the guests who attend Veveta Box (an exclusive and personalized space for guests, brand partners and friends of singer, Ivete Sangalo). Dafiti will also create personalised kits for guests of the Monte Pascoal hotel (where the Veveta Box will be located) and for people who will accompany Ivete’s trio in Bloco Coruja .The entire visual project is being developed in partnership with Accessing Comunicação communications agency.   

“This partnership between Dafiti and Ivete Sangalo, is very much in line with our celebrations following Dafiti’s ninth anniversary. Our purpose is to give life to our customers’ inspirations and Ivete embodies this very well: it inspires not only other women, but all Brazilians, with its contagious energy, charisma and joy – it’s a perfect match. We are sure that this is just the beginning of a long-term partnership,” says Livia Fukuda, Brand Manager of Dafiti.

Among the main objectives of the sponsorship, is increasing awareness and attracting even more customers from the northeast region to the Dafiti platform. Dafiti will also have a team of partner influencers on site for the celebrations. They will share their experiences and the most striking moments of the event on their own channels, as well as participate in exclusive takeovers of Dafiti’s social media channels. The names involved will be shared soon.

Full coverage of the event and related news can be accessed on Dafiti’s social networks  in the coming weeks.




Notes to Editors

About Dafiti

About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established e-commerce platforms: THE ICONIC, ZALORA, dafiti and lamoda. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centers across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the 9 months of 2019, GFG delivered over 24.3 million orders to 12.4 million Active Customers. Visit: www.global-fashion-group.com