São Paulo: Dafiti, the largest fashion and lifestyle e-commerce player in Latin America, will launch its Black Friday shopping event – Fashion Friday – on 29 November.  This year, Sabrina Sato, a major Brazilian media personality and influencer, will be the face of the campaign.

Malte Huffmann, Co-founder and Managing Director, Dafiti said: “In a year of uncertainty and reframing, we want to do more than deliver the best value proposition to our customers: we want to inspire people to live the best of fashion, in their own way, according to their needs and desires.  This year Black Friday is fashion for all styles.  We are excited to connect this message with the personality of Sabrina Sato, who has a high spirit and is a fashionista that delights everyone.  Like her, we talk to all audiences and we are here to deliver the best to all of them”.

Sabrina Sato, presenter, model, actress and Youtuber added“Like Dafiti, I live immersed in fashion every day of my life.  Whether at work, on trips, among friends or at family moments.  Each of us can impress a lot of ourselves in the way we dress, because fashion is the most democratic form of expression that exists.  Whether wearing something very bright or in pajamas playing with my daughter. I am always there, wearing what reflects my personality and in a way that is only mine”.

Over the next few weeks, Sabrina’s followers and Dafiti customers will be able to access exclusive content on Instagram, Tik Tok and Youtube, highlighting the best brand opportunities and discounts for this period, as well as a seamless shopping experience through Dafiti’s app and flexible, convenient options for payment and delivery.



About Dafiti 

  • Office in 4 countries (Brasil, Argentina, Chile and Colombia) and 5 warehouses;
  • Universal mobile platform – tablets e smartphones –to iOS and Android;
  • To learn more, visit:
    • Brazil: http://www.dafiti.com.br
    • Latin America: dafiti.com.ar, www.dafiti.cl, www.dafiti.com.co.
  • Institutional: https://www.dafitigroup.com


About Global Fashion Group 

Global Fashion Group (GFG) is the leading fashion and lifestyle retail destination in LatAm, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 30 June 2020, GFG delivered over 36.8 million orders to 14.6 million Active Customers. (ISIN: LU2010095458.)

For more information visit: www.global-fashion-group.com