Andre Farber will join GFG as Dafiti’s new CEO in July

São Paulo: Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, announces the appointment of Andre Farber as Chief Executive Officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth. 

Christoph Barchewitz, Co-CEO of Global Fashion Group, said:Andre’s appointment is a very exciting and important next step in this new era for Dafiti. As the demand for ecommerce and more online consumer categories continues to accelerate, his extensive knowledge of the local market, deep connection to the LATAM consumer and expansive network, will be invaluable in taking Dafiti into this next chapter.  I am very excited to have Andre join our team.”

Andre Farber, incoming Dafiti CEO, added: “It’s a privilege to be joining the market leader for online fashion & lifestyle in LATAM as it celebrates 10 years of pioneering in the industry. Dafiti’s vision and purpose to revolutionise the online fashion ecosystem, is something I connect to on both a professional and personal level. The positive impact Dafiti has across its four operational countries, 8 million Active Customers and a team of over 3,000, as well as cooperating with its brand partners, is impressive. I’m really looking forward to working with the team on maximising this positive impact.”

With more than 20 years of experience, Andre will join Dafiti from Boticario Group where he served most recently as the company’s Vice President, responsible for retail operations, brand and product development, channel strategy and commercial relationships. Throughout his 11 year tenure at Boticario Group, Andre was involved in transforming Boticario from a mono brand, mono channel company to a multi brand, multi channel business and ultimately, growing Boticario Group into one of the biggest cosmetic companies in Brazil. He expanded the business into new LATAM markets, and with a focus on e-commerce, was also involved in the development of Boticario’s digital channels.

Prior to his role at Boticario, Andre spent over a decade at Bain & Company advising mainly consumer goods and retail clients in Brazil and other Latin American markets.   




About Global Fashion Group

Global Fashion Group is the leading fashion and lifestyle retail destination in LATAM, CIS, SEA and ANZ. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: dafiti, lamoda, ZALORA and THE ICONIC. Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 9 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In the twelve months to 31 March 2021, GFG delivered 44.5million orders to 16.7 million Active Customers. 

For more information visit:  


About Dafiti: 

Dafiti is the leading fashion and lifestyle e-commerce platform in LATAM. Founded in 2011 and operating in four countries (Argentina, Brazil, Chile and Colombia), Dafiti’s purpose is to revolutionize the fashion ecosystem. Our diverse team of more than 3,000 people is dedicated to providing the best-in-class shopping experience for our customers and to be the platform of choice for our partners. Enabled by our proprietary technology ecosystem and operational infrastructure, our value proposition is based on offering fashion inspiration and the most attractive assortment at the highest convenience levels, while having a positive impact on our people and environment. 


For more information visit: