COPENHAGEN: Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets and Global Fashion Agenda, the leading non-profit for industry collaboration on sustainability in fashion, have today announced a strategic partnership. As the only strategic partner operating across Latin America, the CIS, Southeast Asia and Australia, GFG joins Global Fashion Agenda’s Strategic Partner Group to help support the organisation’s ambition in spearheading the fashion industry’s journey towards a more sustainable future.
The new partnership sees Global Fashion Agenda, which is responsible for the Copenhagen Fashion Summit, and thought leadership publications including Fashion on Climate and Fashion CEO Agenda, recognise GFG’s sustainable efforts to drive the conversation on sustainability in growth markets.
GFG’s People & Planet Positive agenda illustrates the Group’s journey and commitment to being a company that integrates sustainability into the core of its operations by applying the highest duty of care to its people all over the world and its supply chain. From today, GFG will also play an active role in the development of the Global Fashion Agenda’s thought leadership platform and Fashion CEO Agenda, alongside a number of other various fashion leaders from all aspects of the industry. The agenda aims to encourage brands to implement circular design strategies into their production, including the insertion of used garments, resold pieces and recycled post-consumer textiles toward their supply chain.
Patrick Schmidt, Co-CEO of Global Fashion Group said: “GFG is proud to be Global Fashion Agenda’s newest strategic partner together with some of our peers and industry influencers. One of the key ways to create even more impact in executing GFG’s People & Planet Positive agenda is through industry collaboration. As the leading online fashion & lifestyle destination in growth markets, together with our customers, we are in a very unique position to help drive meaningful change, and this is another step in GFG’s journey.”
Frederica Marchionni, CEO of Global Fashion Agenda, said: “Global Fashion Agenda strives to bring together partners that represent industry perspectives from across the world and from various parts of the supply chain. Global Fashion Group has demonstrated strong commitments to sustainability and, through our partnership, we are pleased to expand our representation in growth markets so that we can work together to create impact at an even greater scale.”
As the newest member, GFG joins a growing list of Strategic Partners associated with Global Fashion Agenda including: ASOS, BESTSELLER, Fung Group, H&M Group, Kering, Nike, PVH Corp., Ralph Lauren Corporation, Sustainable Apparel Coalition, and Target.
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About Global Fashion Group:
Global Fashion Group is the leading fashion and lifestyle destination in growth markets across LATAM, CIS, SEA and ANZ. From our people, to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our four e-commerce platforms: dafiti, lamoda, ZALORA and THE ICONIC connect an assortment of international, local and own brands to more than one billion consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. Our vision is to be the #1 online destination for fashion & lifestyle in growth markets, and we are committed to doing this responsibly by being people and planet positive across everything we do.
About Global Fashion Agenda :
Global Fashion Agenda is a non-profit organisation that fosters industry collaboration on sustainability in fashion to drive impact. Its mission is to make sustainability fashion’s first priority by mobilising and guiding the fashion industry to take bold and urgent action on sustainability. The organisation has been leading the movement since 2009 and is behind the renowned event on sustainability in fashion, Copenhagen Fashion Summit and it’s digital edition CFS+, the Innovation Forum, and thought leadership publications including Fashion CEO Agenda and Fashion on Climate.
In partnership with its Strategic Partners, ASOS, BESTSELLER, Fung Group, Global Fashion Group, H&M Group, Kering, Nike, PVH Corp., Ralph Lauren Corporation, Sustainable Apparel Coalition, and Target, our Strategic Knowledge Partner, McKinsey & Company, and our Strategic Communication Partner, Karla Otto, Global Fashion Agenda spearheads the fashion industry’s journey towards a more sustainable future.
