Kuala Lumpur, 2 March 2026 – ZALORA, Southeast Asia’s leading online fashion and lifestyle destination, has launched its new masterbrand platform, ‘Got You Looking’, which went live across all channels on 20th February.
ZALORA’s launch of ‘Got You Looking’ follows the successful rollout by its GFG sister brand in ANZ, THE ICONIC, in February 2024. More than a campaign, ‘Got You Looking’ is ZALORA’s new long-term brand platform – unifying creative expression, commercial moments, technology and partnerships under one confident idea: fashion that demands attention.
In a region that moves at scroll speed, customers crave style and content that make you look twice. ‘Got You Looking’ captures that moment.
Felipe Garcia Alvarez, CEO of ZALORA said: “ZALORA is constantly striving to raise the bar, to do things better than the traditional status quo, to make shopping inspiring, and memorable for our customers whilst progressing our people & planet positive agenda. Our Got You Looking campaign captures the energy of Southeast Asia and brings international and local brands to millions of customers. As we expand our reach and continue to enhance our customer experience, we’re enabling brands to unlock growth by connecting meaningfully with customers, while giving shoppers relevant shopping journeys from inspiration to delivery.”
A REFRESH THAT DEMANDS A DOUBLE TAKE
Built on the philosophy that true style is impossible to ignore, ‘Got You Looking’ is designed to cut through digital noise with high-impact fashion content, bolder colors and playful, unexpected visuals. The campaign’s creative world brings together statement styling with Southeast Asian cultural cues, creating scenes that feel instantly familiar, yet surprising enough to make you look again.
This launch goes far beyond a new look or seasonal theme. ‘Got You Looking’ is ZALORA’s long-term masterbrand platform embodied across social ecosystems and editorial storytelling, amplified through paid media, and integrated into app and homepage experiences, CRM and loyalty journeys, and major retail tentpoles from ZALORAYA and Birthday to 11.11 and 12.12.
It anchors brand and commercial partnerships, serving as the creative and commercial lens through which ZALORA will build every fashion moment moving forward.
INNOVATION BEYOND THE SURFACE
While ‘Got You Looking’ introduces a bold new visual identity, ZALORA’s transformation runs deeper than design. The platform continues to enhance customer experience through technology and operational improvements, making shopping across categories and brands more seamless, personalised and reliable.
Key pillars include:
- Strengthening Strategic Brand Partnerships: Deepening collaborations with coveted global and local labels to bring them closer to regional shoppers while creating new growth opportunities with partners.
- Tech-Forward Personalisation: Investment in data, AI-driven recommendations and smarter discovery tools to make style exploration easier and more intuitive.
- Operational Excellence: On-time delivery, flexible payment options and customer-first policies remain central to ZALORA’s promise of ensuring inspiration converts into effortless checkout.
- People & Planet Progress: Responsible business practices and sustainable initiatives continue to strengthen ZALORA’s impact and purpose across SEA.
Fourteen years in, ZALORA is sharper, bolder and more connected to Southeast Asia than ever.
In a region that never stops moving – ZALORA has got you looking.
FURTHER INFORMATION
About ZALORA Group
ZALORA is Asia’s Online Fashion and Lifestyle Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong. ZALORA is part of Global Fashion Group. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, beauty, and luxury categories for men and women. Offering up to 30-day free returns, free delivery over a certain spend, multiple payment methods, ZALORA is the online shopping destination with endless fashion and lifestyle possibilities.
About Global Fashion Group
Global Fashion Group (“GFG”) is the leading fashion and lifestyle destination in ANZ, LATAM and SEA. GFG exists to empower its people, customers and partners to express their true selves through fashion. GFG’s three ecommerce platforms – THE ICONIC, Dafiti and ZALORA – offer a curated assortment of international, local and own brands to a diverse market of 700 million consumers. Through a seamless and inspiring customer journey, powered by a blend of data-driven insights and local expertise, GFG’s platforms deliver an exceptional customer experience from discovery to delivery. GFG’s vision is to be the #1 fashion & lifestyle destination in its markets, and is committed to doing this responsibly by being people and planet positive across everything it does. (ISIN: LU2010095458)
For more information visit: www.global-fashion-group.com
